Digital Marketing Manager - FMCG

Placements24; Paarl; Híbrido; ZAR 700.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Home office setup allowance

Professional development

Flexible schedule

Descripción de la vacante

Placements24 is seeking an innovative Digital Marketing Manager to lead the online presence for a fast-moving consumer goods portfolio. This fully remote role requires strategic thinking to build brand awareness, engage consumers, and increase online sales across social media, content, paid ads, and ecommerce optimization.

You will shape the digital customer journey, collaborate with ecommerce teams, and drive performance through data-driven decision making.

Formación

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 5+ years in digital marketing, with FMCG exposure.
• Proven success in multi-channel campaigns across social, search, email, and content.
• Strong SEO/SEM, content marketing, social media, and email marketing knowledge.
• Proficiency with digital marketing tools and analytics platforms.

Responsabilidades

• Develop and implement digital marketing strategies across platforms (social, SEO/SEM, email, content).
• Manage and optimize paid campaigns (Google Ads, Facebook Ads) for ROI and KPIs.
• Create engaging digital content: website copy, blog posts, social updates, video scripts.
• Analyze performance with Google Analytics and provide actionable insights.
• Oversee social media presence and online reputation; collaborate with ecommerce teams to drive traffic and conversions.

Conocimientos

Digital marketing strategy

Content marketing

PPC campaigns

SEO/SEM

Analytics & reporting

Educación

Bachelor's degree in Marketing/Digital Media

Herramientas

Google Analytics

Google Ads

Social media management tools

Content management systems

Descripción del empleo

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative Digital Marketing Manager to spearhead their online presence and engagement strategies. This fully remote position requires a strategic thinker passionate about leveraging digital channels to build brand awareness, drive consumer engagement, and increase online sales for our client's portfolio. You will be instrumental in shaping the digital customer journey, from social media and content marketing to paid advertising and e-commerce optimization, playing a key role in the company's digital transformation and market expansion.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, SEO/SEM, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI and achieve key performance indicators.
• Oversee the creation of engaging digital content, including website copy, blog posts, social media updates, and video scripts.
• Analyze digital marketing performance using tools like Google Analytics and provide regular reports with actionable insights and recommendations.
• Manage the company's social media presence, fostering community engagement and managing online reputation.
• Collaborate with e-commerce teams to drive traffic, conversions, and customer acquisition through digital efforts.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 5+ years of experience in digital marketing , with a significant portion in the FMCG sector.
• Proven success in developing and executing impactful digital marketing campaigns across multiple channels.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent written and verbal communication skills, with a creative mindset and a data-driven approach.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for home office setup and professional development.
• Opportunity to significantly shape the digital strategy for leading FMCG brands.