Digital Marketing Specialist - FMCG E-commerce

Placements24; LegKraal Gate; Ibrido; ZAR 600.000 - 900.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote work

Health and wellness benefits

Professional development resources

Flexible work schedule

Descrizione del lavoro

Placements24 invites a proactive Digital Marketing Specialist to join a forward-thinking FMCG client in a fully remote role. You will drive online presence, optimize e-commerce performance, and lead campaigns across SEO, SEM, social media, and content marketing.

You will analyze data with Google Analytics, manage campaigns, and collaborate with creative teams to deliver compelling assets while staying ahead of industry trends in FMCG digital marketing.

Competenze

• Bachelor's degree in Marketing or related field.
• 5+ years in digital marketing with FMCG and e-commerce focus.
• Proven SEO, SEM, social media, content, and email marketing expertise.
• Hands-on with Google Analytics, Google Ads, social platforms, and automation tools.
• Strong analytical and data-driven decision making.
• Excellent written and verbal communication.
• Ability to work independently in a fully remote setting.

Mansioni

• Develop and manage digital marketing strategies to boost online presence and e-commerce.
• Manage SEO/SEM campaigns to improve visibility and drive traffic.
• Create content for social media, emails, and company website.
• Oversee social media strategy, community management, and paid campaigns.
• Analyze traffic and campaign performance with Google Analytics; provide insights.
• Manage e-commerce platforms and optimize user experience and conversions.
• Collaborate with creative teams and external agencies.
• Stay updated on digital marketing trends within FMCG.
• Manage digital marketing budgets and ROI tracking.

Conoscenze

SEO/SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

Marketing automation

Data analysis

CMS experience

Communication

Remote work

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

Google Ads

CMS platforms

Marketing automation tools

Descrizione del lavoro

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and innovative Digital Marketing Specialist to drive their online presence and e-commerce growth. This is a crucial, fully remote role that will be responsible for developing and executing cutting-edge digital marketing strategies across various online platforms. You will manage campaigns, optimize websites for search engines, leverage social media, and analyze digital performance data to maximize reach and engagement. The ideal candidate will possess a strong understanding of the digital marketing landscape, with a proven track record in e-commerce, SEO, SEM, social media marketing, and content creation within the FMCG context. This is an exceptional opportunity to shape the digital footprint of our client's brands and contribute directly to their online sales success from anywhere.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to enhance online brand presence and drive e-commerce sales.
• Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve website visibility and drive targeted traffic.
• Create engaging and relevant content for social media platforms, email marketing campaigns, and the company website.
• Oversee social media strategy, community management, and paid social advertising campaigns.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics, and provide actionable insights for optimization.
• Manage the company's e-commerce platforms, ensuring a seamless user experience and driving conversion rates.
• Collaborate with creative teams and external agencies to develop compelling digital assets and campaign materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG sector.
• Manage digital marketing budgets and track ROI on all digital initiatives.

Requirements

• A Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with a strong focus on e-commerce and the FMCG industry.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Hands‑on experience with Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a fully remote setting.
• Experience with website content management systems (CMS) is a plus.
• A creative mindset with a passion for digital innovation.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to significantly impact the digital growth of prominent FMCG brands.
• Fully remote work arrangement, providing excellent flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Access to professional development and online learning resources.
• A dynamic, collaborative, and innovative remote work culture.
• Opportunities to attend virtual industry conferences and workshops.