Head of Digital Marketing & Channel Strategy (Remote)

Blacksmith Agency LLC; Centurion; Remote; ZAR 1,982,000 - 2,973,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Director of Digital Marketing to lead the PPC and SEO departments. You will own channel strategy, budget decisions, and ensure the department delivers as accounts scale. The PPC and SEO strategists report to you and excel in their respective channels.

This is a management seat, not a senior IC role. You will shape audits and reporting, own client outcomes, and guide the hiring plan for the team within a quarter.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading teams of strategists.
• Proven ability to own channel strategy and budgeting.

Responsibilities

• Own PPC and SEO channel strategy across clients.
• Set quality standards, audits, and reporting for the function.
• Lead client-facing interactions when accounts are at risk.
• Lead the hiring plan for the department and conduct first-round interviews.
• Ensure department delivers strong client results and honest reporting.

Skills

Digital marketing leadership

Paid media expertise

SEO knowledge

GA4 knowledge

Client facing

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency LLC is seeking a Director of Digital Marketing to lead the PPC and SEO departments. You will own channel strategy, budget decisions, and ensure the department delivers as accounts scale. The PPC and SEO strategists report to you and excel in their respective channels.

This is a management seat, not a senior IC role. You will shape audits and reporting, own client outcomes, and guide the hiring plan for the team within a quarter.