Head of PPC & SEO Strategy (Remote)

Blacksmith Agency LLC; Gauteng; A distancia; ZAR 1.000.000 - 1.600.000; Jornada completa

Descripción de la vacante

Blacksmith Agency LLC seeks a Director of Digital Marketing to lead the PPC and SEO functions for clients across multifamily, B2B and technical verticals. You will own the department strategy, budget, and client results, with specialists handling execution and analytics driving decisions.

This is a management seat focused on strategy and accountability, not hands-on campaign building. You will shape audits, reporting standards and scale the department through hiring and process improvements.

Formación

• 7+ years across paid media and SEO.
• Owning one channel while sitting beside the other does not count here.
• Proven client-facing leadership and budget ownership.
• Ability to diagnose and steer underperforming accounts.
• Strong GA4 attribution and analytics knowledge.

Responsabilidades

• Own the digital marketing department, budget and roadmap.
• Set channel strategy; oversee execution by PPC/SEO specialists.
• Maintain client relationships and transparent reporting.
• Lead hiring and interview rounds for the team.
• Ensure reporting accuracy and GA4 attribution integrity.
• Provide strategic direction to the sales team on deliverables.

Conocimientos

PPC strategy

SEO strategy

Leadership

Client management

Budget planning

Cross-functional

Analytics

Team development

Herramientas

Google Ads

GA4

Search Console

Meta Ads Manager

Microsoft Advertising

Descripción del empleo

Blacksmith Agency LLC seeks a Director of Digital Marketing to lead the PPC and SEO functions for clients across multifamily, B2B and technical verticals. You will own the department strategy, budget, and client results, with specialists handling execution and analytics driving decisions.

This is a management seat focused on strategy and accountability, not hands-on campaign building. You will shape audits, reporting standards and scale the department through hiring and process improvements.