Director of Digital Marketing - PPC & SEO (Remote)

Blacksmith Agency LLC; Klerksdorp; Remote; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Blacksmith Agency seeks a Director of Digital Marketing to lead the PPC and SEO departments. You will guide channel strategy, oversee a PPC strategist and an SEO strategist, and ensure the department delivers results for multifamily, B2B, and technical clients.

You will own client-facing communications, set audits and reporting standards, and manage hiring for the team. This is a remote, full-time leadership role with global client exposure.

Qualifications

• 7+ years across paid media and SEO.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Experience managing multiple accounts in an agency setting.
• Ability to own channel strategy and budget discussions with clients.
• Able to lead and develop PPC/SEO strategists and own client-facing conversations.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Lead PPC and SEO strategists and set performance standards.
• Ensure honest reporting and GA4 attribution accuracy.
• Own client-facing communications and escalation when needed.
• Plan hiring for the department and run first-round interviews within a quarter.

Skills

Paid media

SEO

Client-facing

Agency leadership

Team management

Strategy

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency seeks a Director of Digital Marketing to lead the PPC and SEO departments. You will guide channel strategy, oversee a PPC strategist and an SEO strategist, and ensure the department delivers results for multifamily, B2B, and technical clients.

You will own client-facing communications, set audits and reporting standards, and manage hiring for the team. This is a remote, full-time leadership role with global client exposure.