Director of Paid Media & SEO Strategy (Remote)

Blacksmith Agency LLC; Krugersdorp; Remote; ZAR 900,000 - 1,500,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Paid Media to lead the PPC and SEO function. You will mentor the PPC and SEO strategists, set channel strategy, and own client outcomes. This is a management seat focused on strategy and governance, not hands-on campaign building.

You will collaborate with the founder and sales to define what delivery we can credibly promise, hire the team, and shape processes, audits, and reporting to ensure honest, scalable results for clients.

Qualifications

• 7+ years across paid media and SEO.
• Experience managing accounts and owning department strategy, not individual campaigns.
• Comfortable being client-facing owner when accounts underperform.
• Agency experience carrying many accounts at once.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Set quality standards, audits, and reporting for the department.
• Drive client results and ensure reporting integrity across channels.
• Lead escalation when an account is at risk and engage with clients directly.

Skills

Paid media management

SEO experience

Client management

GA4

Google Ads

Meta Ads

Microsoft Ads

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Director of Paid Media to lead the PPC and SEO function. You will mentor the PPC and SEO strategists, set channel strategy, and own client outcomes. This is a management seat focused on strategy and governance, not hands-on campaign building.

You will collaborate with the founder and sales to define what delivery we can credibly promise, hire the team, and shape processes, audits, and reporting to ensure honest, scalable results for clients.