Digital Marketing Director — PPC & SEO Leadership (Remote)

Blacksmith Agency LLC; Kroonstad; Remote; ZAR 1,975,000 - 2,962,000; Full time

Job summary

Blacksmith Agency is seeking a Digital Marketing Director to lead the PPC and SEO function. You will oversee the PPC strategist and SEO strategist, setting standards and directing overall department performance.

This is a management role focused on strategy, budget allocation, and client outcomes, with the specialists handling execution. You will own client results, reporting quality, and the hiring plan for the department, including first-round interviews within a quarter.

Qualifications

• Experience leading a paid media and SEO team.
• Proven ability to define channel strategy and drive results.
• Experience with client-facing leadership and reporting standards.

Responsibilities

• Own departmental quality bar, audits, and reporting standards.
• Develop channel strategy and allocate budgets as accounts scale.
• Present performance to clients and sales, and own account escalations.
• Shape hiring plan for the department and conduct first-round interviews.

Skills

Leadership

Team management

Strategic thinking

Client communication

Tools

Google Ads

GA4

Search Console

Meta

Microsoft Ads

Job description

Blacksmith Agency is seeking a Digital Marketing Director to lead the PPC and SEO function. You will oversee the PPC strategist and SEO strategist, setting standards and directing overall department performance.

This is a management role focused on strategy, budget allocation, and client outcomes, with the specialists handling execution. You will own client results, reporting quality, and the hiring plan for the department, including first-round interviews within a quarter.