Digital Marketing Lead (Remote)

Placements24; Upington; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Equity options

Fully remote

Health insurance

Paid time off

Professional growth opportunities

Access to marketing tech/tools

Collaborative remote culture

Job summary

Placements24 is seeking a Digital Marketing Lead to own the company’s global digital strategy. This fully remote leadership role requires a strategic, data-driven marketer who can drive lead generation, customer acquisition, and brand growth across SEO, SEM, social, email, content and analytics.

You will lead a distributed team, collaborate with Sales and Product, optimize CAC and ROI, and stay at the forefront of marketing technology. A strong background in B2B SaaS is essential.

Qualifications

• 7–10 years of progressive digital marketing experience, with 3+ years in leadership.
• Proven success delivering B2B SaaS digital strategies.
• Deep expertise across SEO, SEM, social media, email, content and analytics.
• Strong ability to lead and mentor remote teams.
• Excellent proficiency with marketing analytics tools (GA, HubSpot, SF).
• Understanding of lead generation, CAC, and conversion optimization.
• Excellent communication, presentation and collaboration skills.

Responsibilities

• Develop and execute a data-driven digital marketing strategy to drive growth.
• Lead and mentor a remote marketing team, fostering collaboration and high performance.
• Oversee SEO, SEM, social, email, content and affiliate marketing.
• Manage budget to optimize ROI and CAC.
• Set KPIs and report performance to senior leadership.
• Collaborate with Sales, Product and Content for aligned campaigns.
• Stay ahead of digital marketing trends and technologies.
• Maintain a consistent brand voice across channels.
• Oversee website UX, CRO and conversion initiatives.
• Manage external agencies and tech vendors as needed.

Skills

Lead digital marketing

B2B SaaS marketing

Team leadership

Data-driven strategy

SEO/SEM

Content marketing

Email automation

Marketing analytics

Education

Bachelor’s degree in Marketing/Business/Communications; MBA preferred

Tools

Google Analytics

HubSpot

Salesforce

Job description

About the Role

Our client, a rapidly scaling SaaS company, is seeking an experienced and visionary Digital Marketing Lead to spearhead their digital marketing efforts within a fully remote capacity. This pivotal role requires a strategic thinker capable of developing and executing a comprehensive digital marketing strategy to drive lead generation, customer acquisition, and brand growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media, email marketing, content marketing, and analytics. The ideal candidate possesses a strong track record of success in B2B digital marketing, exceptional leadership qualities, and a deep understanding of how to leverage digital channels to achieve ambitious business objectives. As a fully remote position, this role demands a highly motivated and independent individual who can effectively manage a distributed team and foster a collaborative virtual environment. This is an unparalleled opportunity to shape the digital future of a thriving technology company.

Key Responsibilities

• Develop and execute a data-driven digital marketing strategy to achieve company growth objectives, including lead generation, customer acquisition, and brand awareness.
• Lead and mentor a remote digital marketing team, fostering a culture of collaboration, innovation, and high performance.
• Oversee the strategy and execution of all digital marketing channels, including SEO, SEM (PPC), social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage the digital marketing budget effectively, optimizing spend for maximum ROI and CAC.
• Establish key performance indicators (KPIs) and track/analyze marketing performance, providing regular reports and actionable insights to senior leadership.
• Collaborate closely with sales, product, and content teams to ensure alignment and integrated marketing efforts.
• Stay at the forefront of digital marketing trends, technologies, and best practices, recommending innovative approaches.
• Ensure a consistent brand voice and message across all digital touchpoints.
• Oversee website strategy, user experience (UX), and conversion rate optimization (CRO) initiatives.
• Manage relationships with external agencies and technology vendors as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree is a plus.
• A minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role.
• Proven success in developing and executing comprehensive digital marketing strategies for B2B SaaS companies.
• Deep expertise across all major digital marketing disciplines: SEO, SEM, social media, email automation, content marketing, and analytics.
• Demonstrated ability to lead and manage remote teams effectively.
• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Salesforce).
• Excellent understanding of lead generation, conversion optimization, and customer acquisition strategies.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing significant marketing budgets and demonstrating measurable ROI.
• Adaptability and ability to thrive in a fast-paced, dynamic, and remote work environment.

Benefits

• Highly competitive salary package and equity options.
• Fully remote position offering ultimate work flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and paid holidays.
• Significant opportunities for professional growth and leadership development.
• Access to cutting-edge marketing technology and tools.
• Collaborative and supportive remote team culture.
• Opportunity to make a substantial impact on a high-growth company.
• Regular virtual team-building activities and company events.