Digital Marketing Strategist

Placements24; Welkom; Ibrido; ZAR 1.165.000 - 1.830.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work flexibility

Annual bonus

Health, dental, and vision insurance

Generous vacation and holidays

Continuous learning and growth

Descrizione del lavoro

Placements24 is seeking a seasoned Digital Marketing Strategist to lead our online marketing efforts in a fully remote role. You will define and drive the company’s digital presence across SEO, SEM, content, social media and email campaigns to fuel ambitious growth.

Collaborating with a dispersed global team, you’ll apply data-driven insights, oversee analytics, and mentor junior marketers while delivering measurable results and high-impact programs that boost brand reach and customer

Competenze

• 5+ years in a strategic digital marketing role with a proven success record.
• Deep knowledge of SEO, SEM, PPC, social media, content marketing and email automation.
• Proficient with analytics tools (GA4, Adobe Analytics) and marketing automation.
• Strong analytical skills and ability to translate data into insights.
• Strategic thinker with strong remote collaboration, communication and PM skills.

Mansioni

• Develop data-driven digital marketing strategies across online channels.
• Oversee SEO, SEM, content marketing, social media and email marketing initiatives.
• Define KPIs and monitor campaign performance and site analytics.
• Identify trends and opportunities to boost brand reach and customer acquisition.
• Manage relationships with external agencies and vendors.
• Provide mentorship to junior marketing team members in a remote setup.

Conoscenze

Strategic thinking

Project management

Communication

Remote collaboration

Data-driven decision making

Formazione

Bachelor's degree in Marketing/Business or related field

Strumenti

Google Analytics 4

Adobe Analytics

Marketing automation platforms

Descrizione del lavoro

About the Role

Our client is looking for a seasoned and strategic Digital Marketing Strategist to lead their online marketing efforts, working entirely in a remote setting. This role is critical in defining and driving the company's digital presence, encompassing SEO, SEM, social media, content, and email marketing to achieve ambitious growth targets. You will be empowered to innovate and implement cutting-edge digital marketing tactics, collaborating with a dispersed team of marketing professionals and stakeholders across the globe, contributing significantly to the company's online success from anywhere.

Key Responsibilities

• Develop and implement comprehensive, data-driven digital marketing strategies across all relevant online channels.
• Oversee the execution of SEO, SEM, content marketing, social media marketing, and email marketing initiatives.
• Define key performance indicators (KPIs) and continuously monitor, analyze, and report on campaign performance and website analytics.
• Identify new digital marketing opportunities and trends, recommending innovative approaches to enhance brand reach and customer acquisition.
• Manage relationships with external agencies and vendors as needed to support digital marketing efforts.
• Provide strategic guidance and mentorship to junior marketing team members within the remote structure.

Requirements

• Extensive experience (5+ years) in a strategic digital marketing role, with a proven track record of success.
• Deep understanding of all facets of digital marketing, including SEO, SEM, PPC, social media, content marketing, and email automation.
• Proficiency with advanced analytics tools (e.g., Google Analytics 4, Adobe Analytics) and marketing automation platforms.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent strategic thinking, project management, and communication skills, essential for remote collaboration.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Benefits

• Highly competitive salary and annual bonus structure.
• Complete remote work flexibility, allowing you to work from anywhere.
• Comprehensive health, dental, and vision insurance coverage.
• Generous vacation policy and paid holidays.
• Opportunities for continuous learning and professional growth in a forward-thinking company.