Senior Digital Marketing Strategist

Placements24; Stellenbosch; Híbrido; ZAR 900 000 - 1 200 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary & bonus

Fully remote work

Health/dental/vision insurance

Professional development budget

Strategic impact & leadership

Resumo da oferta

Placements24 is seeking a Senior Digital Marketing Strategist to lead remote-first marketing initiatives. You will develop and execute data-driven strategies across channels, driving growth and strengthening brand authority.

You’ll mentor junior team members and work autonomously in a fully remote culture. The ideal candidate has 7+ years in digital marketing strategy, a track record of successful campaigns, and expertise in SEO, SEM, content, social media, and automation.

Qualificações

• 7+ years of progressive experience in digital marketing strategy and execution.
• Proven success in developing and managing complex campaigns with significant business outcomes.
• Expertise in SEO, SEM, content strategy, social media marketing, and marketing automation.
• Strong analytical skills with the ability to translate data sets into strategic insights.
• Excellent leadership, communication, and project management skills, with remote teamwork experience.

Responsabilidades

• Develop and execute data-driven digital marketing strategies across all online channels.
• Lead the analysis of market trends, customer insights, and competitive intelligence to identify opportunities and threats.
• Oversee the strategy and execution of paid media campaigns, optimizing for ROI.
• Collaborate with content creators, web developers, and analytics teams to ensure cohesive strategy implementation.
• Define KPIs, track campaign performance, and provide strategic optimization recommendations.
• Mentor and guide junior marketing team members, fostering a culture of learning and innovation.

Conhecimentos

Strategic marketing

Digital marketing leadership

SEO/SEM

Content strategy

Social media marketing

Analytics

Remote team management

Mentoring

Formação académica

Bachelor's in Marketing

Master's in Marketing

Descrição da oferta de emprego

About the Role

Our client is seeking a highly experienced and visionary Senior Digital Marketing Strategist for a fully remote position. You will lead the development and implementation of innovative digital marketing strategies that drive significant business growth and enhance brand authority. This role demands a strategic thinker with a deep understanding of the digital landscape, capable of translating complex market insights into actionable plans. You will work autonomously, leveraging your expertise to guide marketing efforts and mentor junior team members within our client's remote-first culture.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies across all online channels, including SEO, SEM, content marketing, social media, and email.
• Lead the analysis of market trends, customer insights, and competitive intelligence to identify new opportunities and threats.
• Oversee the strategy and execution of paid media campaigns, optimizing for performance and ROI.
• Collaborate with content creators, web developers, and analytics teams to ensure cohesive strategy implementation.
• Define key performance indicators (KPIs), track campaign performance, and provide strategic recommendations for optimization and growth.
• Mentor and guide junior marketing team members, fostering a culture of continuous learning and innovation.

Requirements

• 7+ years of progressive experience in digital marketing strategy and execution.
• Demonstrated success in developing and managing complex digital marketing campaigns that achieve significant business outcomes.
• Expertise in SEO, SEM, content strategy, social media marketing, and marketing automation platforms.
• Strong analytical skills with the ability to interpret complex data sets and translate them into strategic insights.
• Excellent leadership, communication, and project management skills, with experience working effectively in a remote team.
• Bachelor's or Master's degree in Marketing, Business, or a related field.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for professional development and training.
• Opportunity to shape the digital marketing direction for a growing organization.