Head of Digital Marketing

Placements24; Bloemfontein; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Health insurance

Generous annual leave

Professional development

Pension fund contributions

Relocation assistance

Stock options

Job summary

Placements24 in Bloemfontein, Free State seeks a Head of Digital Marketing to lead the company’s online presence and multi-channel campaigns across SEO, SEM, social media, email marketing, and content marketing.

You will drive brand awareness, lead generation, and customer engagement to support ambitious growth. A data-driven leader with creativity and sustainability focus is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related field.
• Master's degree or relevant professional certifications are a plus.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy to achieve business objectives including lead generation and brand awareness.
• Manage and optimize all digital marketing channels (SEO, SEM, social media, email, content).
• Oversee creation of engaging digital content including website copy, blogs, social posts, and emails.
• Analyze performance using tools like Google Analytics and SEMrush with regular reports to leadership.
• Manage the digital marketing budget and ROI.
• Lead and mentor a team of digital marketing specialists.
• Stay updated on latest trends and best practices in digital marketing.
• Collaborate with sales, product development, and corporate communications for alignment.
• Manage the company website to ensure SEO-friendliness and clear branding messages.
• Develop strategies for online reputation management.

Skills

Digital marketing

SEO

SEM

Social media

Content marketing

Email marketing

Marketing analytics

Leadership

Copywriting

CRM

Education

Bachelor's degree in Marketing, Communications, or Business Administration

Master's degree or professional certifications

Tools

CRM software

Marketing automation platforms

Job description

About the Role

Our client, a dynamic and innovative renewable energy company with operations across South Africa, is seeking an experienced and visionary Head of Digital Marketing to lead their online presence and marketing strategies. Based in Bloemfontein, Free State , this pivotal role will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The Head of Digital Marketing will drive brand awareness, lead generation, and customer engagement to support the company's ambitious growth targets. This position requires a data-driven leader with a deep understanding of the digital landscape, a creative mindset, and proven success in managing integrated digital marketing efforts. We are looking for an individual passionate about sustainability and keen to leverage digital channels to expand our client's impact.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy to achieve business objectives, including lead generation, brand awareness, and customer acquisition.
• Manage and optimize all digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media marketing (Facebook, Instagram, LinkedIn), email marketing, and content marketing.
• Oversee the creation of engaging and compelling digital content, including website copy, blog posts, social media updates, and email campaigns.
• Analyze digital marketing performance using tools like Google Analytics, SEMrush, and social media analytics platforms, providing regular reports and actionable insights to the leadership team.
• Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, identifying opportunities for innovation.
• Collaborate with cross-functional teams, including sales, product development, and corporate communications, to ensure alignment of marketing efforts.
• Manage the company's website, ensuring it is user-friendly, SEO-optimized, and effectively communicates brand messaging.
• Develop and execute strategies for online reputation management.

Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A Master's degree or relevant professional certifications are a plus.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role managing a team.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation tools.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other digital marketing analytics platforms.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Experience in managing marketing budgets and optimizing campaign performance for ROI.
• Leadership skills with the ability to motivate and manage a team.
• Experience in the renewable energy sector is an advantage.
• Proficiency in CRM software and marketing automation platforms.

Benefits

• Competitive salary package with performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and paid time off.
• Opportunities for professional development and training in the latest digital marketing techniques.
• A leadership role within a rapidly growing and impactful industry.
• Pension fund contributions.
• Potential for stock options or profit sharing.
• Relocation assistance for candidates moving to Bloemfontein, Free State .
• A chance to contribute to a sustainable future through innovative marketing.