Digital Communications Lead

Placements24; Upington; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Lead digital strategy for a renewable‑

Growth in renewable energy sector

Job summary

Placements24 is seeking a Digital Communications Lead to shape the online presence of a renewable energy startup. This fully remote role in South Africa focuses on strategy, website optimization, SEO, content creation, and digital advertising to generate leads and build a vibrant online community.

You will lead social media, manage email campaigns, and collaborate with marketing and sales to meet business objectives with a strong emphasis on sustainability and impact.

Qualifications

• Bachelor’s degree in Digital Marketing, Communications, Marketing, or related field.
• Minimum of 4 years in digital communications, digital marketing, or social media management.
• Proven success in developing and executing digital strategies that drive engagement and results.
• Expertise in SEO, SEM, social media marketing, and content marketing.
• Proficiency with website analytics tools (e.g., Google Analytics) and CMS platforms.
• Excellent writing, editing, and visual content creation skills.
• Experience with email marketing platforms and CRM systems.
• Ability to work independently and manage multiple projects remotely in South Africa.

Responsibilities

• Develop and implement a cohesive digital communication strategy.
• Manage and optimize the company website for user experience and search engines.
• Create engaging and shareable content for all digital platforms (social media, blogs, email).
• Lead social media management, including content scheduling, engagement, and growth strategies.
• Plan and execute digital advertising campaigns (e.g., Google Ads, social media ads).
• Monitor website traffic, social media analytics, and campaign performance; provide regular reports.
• Develop and execute email marketing campaigns.
• Stay current with digital marketing trends, tools, and best practices.
• Collaborate with marketing and sales teams to align digital efforts with business objectives.
• Manage online reputation and respond to digital inquiries.

Skills

SEO

SEM

Social media marketing

Content marketing

Analytics

CMS platforms

Email marketing

CRM systems

Education

Bachelor’s degree in Digital Marketing, Communications, Marketing, or related field

Tools

Google Analytics

CMS platforms

Email marketing platforms

CRM systems

Job description

About the Role

Our client, a forward-thinking renewable energy startup, is seeking an innovative Digital Communications Lead to drive their online presence and outreach efforts. This is a fully remote position, offering the flexibility to work from anywhere in South Africa. You will be responsible for developing and executing a comprehensive digital communication strategy, including website management, social media engagement, SEO optimization, and online advertising. Your expertise will be crucial in raising brand awareness, generating leads, and fostering a vibrant online community around our client’s mission. We are looking for a strategic thinker with a strong command of digital marketing tools and a passion for sustainability. This role requires self-motivation, excellent project management skills, and the ability to collaborate effectively with a distributed team. Join us in shaping the future of renewable energy through impactful digital storytelling.

Key Responsibilities

• Develop and implement a cohesive digital communication strategy.
• Manage and optimize the company website for user experience and search engines.
• Create engaging and shareable content for all digital platforms (social media, blogs, email).
• Lead social media management, including content scheduling, engagement, and growth strategies.
• Plan and execute digital advertising campaigns (e.g., Google Ads, social media ads).
• Monitor website traffic, social media analytics, and campaign performance; provide regular reports.
• Develop and execute email marketing campaigns.
• Stay current with digital marketing trends, tools, and best practices.
• Collaborate with marketing and sales teams to align digital efforts with business objectives.
• Manage online reputation and respond to digital inquiries.

Requirements

• Bachelor’s degree in Digital Marketing, Communications, Marketing, or a related field.
• Minimum of 4 years of experience in digital communications, digital marketing, or social media management.
• Proven success in developing and executing digital strategies that drive engagement and results.
• Expertise in SEO, SEM, social media marketing, and content marketing.
• Proficiency with website analytics tools (e.g., Google Analytics) and CMS platforms.
• Excellent writing, editing, and visual content creation skills.
• Experience with email marketing platforms and CRM systems.
• Ability to work independently and manage multiple projects remotely in South Africa.
• Strong analytical and problem-solving skills.
• A creative mindset with a passion for renewable energy.

Benefits

• Salary of R per annum.
• Fully remote work arrangement, offering unparalleled flexibility.
• Opportunity to lead digital strategy for an innovative startup.
• Professional growth and development in the renewable energy sector.
• Collaborative virtual team environment.
• Make a significant impact on promoting clean energy solutions across South Africa.