GTM Engineer: Data-Driven CRM & RevOps Lead

Potentiam Ltd; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Potentiam Ltd in Cape Town is seeking a hands-on GTM Engineer to optimize CRM operations, data quality and lifecycle processes for a UK/EU client. You will turn data into sharper targeting, faster follow-up and clearer pipeline visibility.

You will work across Marketing, Sales and leadership to implement workflows, lead routing and dashboards, with HubSpot, Dynamics and Salesforce, plus AI-enabled enrichment to the operating system.

Qualifications

• 4+ years in CRM operations, marketing operations, RevOps, lifecycle marketing or growth operations within a B2B environment.
• Strong hands-on experience with HubSpot, Dynamics, Salesforce or a comparable CRM, including workflows, data management and reporting.
• Evidence of improving automation, segmentation, lead hand-offs, funnel visibility, data quality or speed-to-lead.
• A clear understanding of how CRM operations influence revenue, not just system administration.
• Comfort working across Marketing, Sales and leadership, translating data into credible recommendations and priorities.
• A detail-oriented, curious and accountable builder who is confident testing, troubleshooting and improving what is already in place.

Responsibilities

• Audit CRM structure, data quality, integrations, lifecycle stages and lead leakage; then build a practical remediation roadmap.
• Improve data standards, cleansing, deduplication, enrichment and account/contact segmentation across CRM and marketing systems.
• Build and refine workflows, lead scoring, routing rules, nurture journeys and sales hand-offs.
• Create trusted funnel reporting, campaign attribution and dashboards that translate activity into commercial insight.
• Support the integration and effective use of HubSpot, Dynamics and related GTM tooling.
• Use AI-assisted enrichment and automation thoughtfully to improve the commercial operating system, not simply add new tools.
• Drive adoption through clear processes, QA, documentation and practical support to Marketing and Sales users.

Skills

CRM operations

RevOps

Lifecycle marketing

Data-driven decision making

Tools

HubSpot

Dynamics

Salesforce

Job description

Potentiam Ltd in Cape Town is seeking a hands-on GTM Engineer to optimize CRM operations, data quality and lifecycle processes for a UK/EU client. You will turn data into sharper targeting, faster follow-up and clearer pipeline visibility.

You will work across Marketing, Sales and leadership to implement workflows, lead routing and dashboards, with HubSpot, Dynamics and Salesforce, plus AI-enabled enrichment to the operating system.