CRM & Revenue Operations Lead

Legends Employer of Record; Cape Town; Hybrid; ZAR 391,000 - 502,000; Full time

Benefits offered by this job

Quarterly bonus

Medical aid

Vibrant culture

Coffee & snacks

Job summary

Legends Employer of Record in Cape Town seeks an experienced CRM Marketing Manager to own end-to-end CRM strategy, administration, and outreach. You will drive system efficiency, lead routing, and data integrity across CRM/ATS, collaborating with Sales, Marketing, and Ops to optimize pipelines.

The role blends technical administration with sales enablement, requiring experience with Close CRM (or HubSpot/Salesforce) and automation tools, plus hands-on leadership to upskill teams and ensure data

Qualifications

• 5+ years of hands-on CRM administration or architecture experience.
• Automation mastery with tools like Zapier to build resilient multi-step workflows across platforms.
• Experience managing Google Workspace and Slack.
• Proven leadership in mentoring and upskilling teams across sales, recruitment, and operations.
• Passion for data governance, systems architecture, and data hygiene.
• Attention to detail in data, processes, and security.
• Proactive problem-solving with ability to identify bottlenecks across departments.

Responsibilities

• End-to-End: Implement and refine pipelines, automated workflows, and Smart Views using Close CRM and RecruiterFlow.
• In-Funnel Lead Motion & Status Triggers: Build automated status-driven workflows to move leads and trigger actions based on activity and pipeline stage.
• Leadflow & Re-engagement Automation: Implement intelligent lead routing and re-engagement triggers for stale records.
• Data Health: Establish data entry guidelines and deduplication protocols for pristine database hygiene.
• Enrichment & Completeness: Ensure all records are fully enriched with fields, contact details, lead sources, and deals across all systems.
• Reporting: Build dashboards and pipeline reports tracking CAC, conversion, velocity, and team performance.
• Compliance & Auditing: Regular audits for GDPR/POPI readiness and channel compliance.
• Team Training: Drive CRM/ATS adoption with SOPs and hands-on training for new starters and ongoing programs.
• Cross-Functional Collaboration: Translate business needs into efficient technical infrastructure and usage policies.
• Onboarding/Offboarding: Manage lifecycle of CRM/ATS users to keep seats organized and secure.
• System Tools: Oversee 3CX, Google Workspace, Slack, and recruitment platforms like LinkedIn Recruiter, Pnet, Careers24.

Skills

CRM administration

Automation tools

Systems administration

Team leadership

Data governance

Attention to detail

Problem solving

Tools

Close CRM

RecruiterFlow

Google Workspace

Slack

LinkedIn Recruiter

Pnet

Careers24

Job description

Legends Employer of Record in Cape Town seeks an experienced CRM Marketing Manager to own end-to-end CRM strategy, administration, and outreach. You will drive system efficiency, lead routing, and data integrity across CRM/ATS, collaborating with Sales, Marketing, and Ops to optimize pipelines.

The role blends technical administration with sales enablement, requiring experience with Close CRM (or HubSpot/Salesforce) and automation tools, plus hands-on leadership to upskill teams and ensure data