GTM Engineer

Potentiam Ltd; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Potentiam Ltd in Cape Town is seeking a hands-on GTM Engineer to optimize CRM operations, data quality and lifecycle processes for a UK/EU client. You will turn data into sharper targeting, faster follow-up and clearer pipeline visibility.

You will work across Marketing, Sales and leadership to implement workflows, lead routing and dashboards, with HubSpot, Dynamics and Salesforce, plus AI-enabled enrichment to the operating system.

Qualifications

• 4+ years in CRM operations, marketing operations, RevOps, lifecycle marketing or growth operations within a B2B environment.
• Strong hands-on experience with HubSpot, Dynamics, Salesforce or a comparable CRM, including workflows, data management and reporting.
• Evidence of improving automation, segmentation, lead hand-offs, funnel visibility, data quality or speed-to-lead.
• A clear understanding of how CRM operations influence revenue, not just system administration.
• Comfort working across Marketing, Sales and leadership, translating data into credible recommendations and priorities.
• A detail-oriented, curious and accountable builder who is confident testing, troubleshooting and improving what is already in place.

Responsibilities

• Audit CRM structure, data quality, integrations, lifecycle stages and lead leakage; then build a practical remediation roadmap.
• Improve data standards, cleansing, deduplication, enrichment and account/contact segmentation across CRM and marketing systems.
• Build and refine workflows, lead scoring, routing rules, nurture journeys and sales hand-offs.
• Create trusted funnel reporting, campaign attribution and dashboards that translate activity into commercial insight.
• Support the integration and effective use of HubSpot, Dynamics and related GTM tooling.
• Use AI-assisted enrichment and automation thoughtfully to improve the commercial operating system, not simply add new tools.
• Drive adoption through clear processes, QA, documentation and practical support to Marketing and Sales users.

Skills

CRM operations

RevOps

Lifecycle marketing

Data-driven decision making

Tools

HubSpot

Dynamics

Salesforce

Job description

Potentiam is a rapidly growing global offshore solutions provider, connecting skilled professionals with leading UK and European companies.

With offices across South Africa, Romania, India, and Brazil, we help businesses scale through high-performing offshore teams - while creating real career growth opportunities for our people.

You’ll be employed by Potentiam and working as part of a dedicated team supporting one of our international clients.

About the opportunity

Our client is an established UK technology-services business looking for a hands-on GTM Engineer to improve its CRM, data quality, lifecycle processes, automation, lead handling and reporting. This is not a CRM “maintenance” role: you will turn operational clarity into better targeting, faster follow-up and stronger pipeline visibility.

What you’ll be doing

• Audit CRM structure, data quality, integrations, lifecycle stages and lead leakage; then build a practical remediation roadmap.
• Improve data standards, cleansing, deduplication, enrichment and account/contact segmentation across CRM and marketing systems.
• Build and refine workflows, lead scoring, routing rules, nurture journeys and sales hand-offs.
• Create trusted funnel reporting, campaign attribution and dashboards that translate activity into commercial insight.
• Support the integration and effective use of HubSpot, Dynamics and related GTM tooling.
• Use AI-assisted enrichment and automation thoughtfully to improve the commercial operating system, not simply add new tools.
• Drive adoption through clear processes, QA, documentation and practical support to Marketing and Sales users.

What we’re looking for

• 4+ years in CRM operations, marketing operations, RevOps, lifecycle marketing or growth operations within a B2B environment.
• Strong hands-on experience with HubSpot, Dynamics, Salesforce or a comparable CRM, including workflows, data management and reporting.
• Evidence of improving automation, segmentation, lead hand-offs, funnel visibility, data quality or speed-to-lead.
• A clear understanding of how CRM operations influence revenue, not just system administration.
• Comfort working across Marketing, Sales and leadership, translating data into credible recommendations and priorities.
• A detail-oriented, curious and accountable builder who is confident testing, troubleshooting and improving what is already in place.

Why apply?

This is an opportunity to build a more intelligent, AI-aware GTM foundation in a complex B2B technology business. You’ll work closely with senior stakeholders, see the impact of your work and help shape how the commercial teams use data.

Location and working hours

Cape Town office; aligned to UK business hours.