Growth-Oriented Performance Media Lead (Meta/Google/TikTok)

The Unlimited; Durban; On-site; ZAR 420,000 - 600,000; Full time

Job summary

The Unlimited is seeking a Digital Media Specialist to lead performance campaigns across Meta, Google, and TikTok from Durban, driving measurable ROI through data-driven optimization and testing.

You will plan, launch and scale multi-channel campaigns, build robust audience targeting, and collaborate with platform teams to unlock new opportunities. Experience with large budgets and eCommerce performance is essential.

Qualifications

• 4+ years in search/performance marketing with eCommerce success.
• Certifications: Google Ads and Google Analytics; Meta certified (or willingness to upskill).
• Analytical, data-driven mindset with strong Excel skills.
• Experience managing high-budget campaigns on Meta/Google/TikTok.

Responsibilities

• Plan, launch and scale Meta, Google and TikTok campaigns.
• Drive data-driven optimisation and run A/B tests across assets to lift ROI.
• Build audience-building and targeting frameworks and collaborate with platform teams.

Skills

Analytical mindset

Excel skills

Performance marketing

Big-budget experience

Tools

Google Ads

Google Analytics

Meta Ads Manager

Job description

The Unlimited is seeking a Digital Media Specialist to lead performance campaigns across Meta, Google, and TikTok from Durban, driving measurable ROI through data-driven optimization and testing.

You will plan, launch and scale multi-channel campaigns, build robust audience targeting, and collaborate with platform teams to unlock new opportunities. Experience with large budgets and eCommerce performance is essential.