Growth-Driven Paid Media Specialist

Lulalend; Cape Town; On-site; ZAR 300,000 - 400,000; Full time

Job summary

Lulalend seeks a detail-oriented Paid Digital Specialist in Cape Town. The ideal candidate will manage and optimize paid media campaigns across Google Ads and Meta platforms, focusing on lead generation and ROI.

With 1–3 years of experience in performance marketing, responsibilities include campaign performance monitoring, audience targeting, and collaboration with cross-functional teams. The role promises growth within a rapidly evolving digital environment.

Qualifications

• Minimum 1–3 years of hands-on experience in paid digital media or performance marketing.
• Strong operational skills in executing and optimizing campaigns.
• Understanding of CPC, CPA, CPM, ROAS, and CTR metrics.

Responsibilities

• Manage and optimize full-funnel paid media campaigns across various platforms.
• Monitor campaign performance and conduct A/B testing.
• Build and maintain performance dashboards for actionable insights.

Skills

Campaign Management

Performance Optimization

Data Analysis

Budget Management

Audience Targeting

Education

Grade 12

Diploma or degree in Marketing/Business

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

Lulalend seeks a detail-oriented Paid Digital Specialist in Cape Town. The ideal candidate will manage and optimize paid media campaigns across Google Ads and Meta platforms, focusing on lead generation and ROI.

With 1–3 years of experience in performance marketing, responsibilities include campaign performance monitoring, audience targeting, and collaboration with cross-functional teams. The role promises growth within a rapidly evolving digital environment.