Growth-Focused Performance Marketing Specialist

AGV Holdings Limited; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Pension Fund

Medical Aid

Group Risk Cover

Performance Bonus

Wellness Programme

Annual Leave

Birthday Day Off

Work From Anywhere

Hybrid & Flexible Working

Parking

Job summary

KingMakers in Cape Town is seeking a Performance Marketing Specialist to own end-to-end paid digital campaigns, using data, testing and optimisation to drive profitable customer acquisition. This is a hands-on role with autonomy to experiment and influence growth, across Creative, CRM, Product and Analytics teams.

The role requires 3–5+ years of hands-on experience with Google Ads, Meta Ads and TikTok Ads, plus strong analytics and a proven ability to scale campaigns in a hybrid Cape Town setup.

Qualifications

• 3–5+ years hands-on paid digital campaigns experience.
• Proven track record driving profitable customer acquisition.
• Expertise across Google Ads, Meta Ads, TikTok Ads.
• Analytical ability to tie performance to ROI, LTV, and NGR.
• Experience managing significant marketing budgets.
• Strong testing mindset; experience with A/B tests.
• Ability to identify growth opportunities and scale campaigns.
• Decisive, data-driven approach to optimizing performance.
• Strong understanding of attribution, tracking, and analytics tools.
• Self-motivated, proactive in a fast-paced environment.

Responsibilities

• Own the execution and optimisation of paid digital campaigns across multiple channels.
• Manage marketing budgets to maximise ROI and drive profitable customer acquisition.
• Monitor, analyse, and report on campaign performance using key marketing metrics.
• Continuously test creatives, audiences, bidding strategies, and landing pages to improve results.
• Collaborate with Creative, CRM, Product, and Analytics teams to maximise campaign performance.
• Present performance insights and recommendations to stakeholders to support data-driven decisions.
• Stay up to date with industry trends, platform updates, and best practices.

Skills

Paid digital campaigns

Google Ads

Meta Ads

TikTok Ads

Analytics

Budget management

A/B testing

Growth opportunities

Data-driven decisions

Attribution & tracking

Job description

KingMakers in Cape Town is seeking a Performance Marketing Specialist to own end-to-end paid digital campaigns, using data, testing and optimisation to drive profitable customer acquisition. This is a hands-on role with autonomy to experiment and influence growth, across Creative, CRM, Product and Analytics teams.

The role requires 3–5+ years of hands-on experience with Google Ads, Meta Ads and TikTok Ads, plus strong analytics and a proven ability to scale campaigns in a hybrid Cape Town setup.