Digital Media Coordinator

Salt; Johannesburg; On-site; ZAR 180,000 - 280,000; Full time

Job summary

Salt is seeking a Junior Performance Marketer to own paid acquisition across Meta, Google and TikTok. You will manage campaigns, analyse performance metrics and optimise budgets to drive measurable growth for a fast-growing digital business.

In this hands-on role you’ll test audiences, creatives and messaging, collaborate with marketing and creative teams, and share actionable insights to scale successful activity while improving efficiency.

Qualifications

• 1–2 years’ hands-on marketing or paid media experience.
• Strong experience with Meta Ads, Google Ads and TikTok Ads.
• Understanding of paid acquisition, funnels and customer journeys.
• Comfort with performance data, budgets and metrics.
• Experience in data-driven optimisation and testing.
• A/B testing, audience segmentation and scaling.
• Analytical, proactive, and results‑oriented.
• Excellent communication and collaboration.

Responsibilities

• Develop, launch and manage paid campaigns across Meta, Google Ads and TikTok Ads.
• Own performance metrics like ROAS, CPA, CAC and conversion rates.
• Manage budgets across platforms and optimise spend.
• Analyse data to identify improvement opportunities.
• Test audiences, creatives, messaging and campaign structures.
• Plan A/B tests across campaigns and landing pages.
• Scale high-performing campaigns while minimising waste.
• Collaborate with marketing and creative teams on briefs.
• Translate results into actionable insights.
• Contribute to broader paid acquisition strategy.

Skills

Meta Ads

Google Ads

TikTok Ads

Budget management

Campaign optimisation

Data analysis

A/B testing

Audience segmentation

Job description

We’re looking for a Junior Performance Marketer to join a growing digital business and take ownership of its paid acquisition strategy across Meta, Google and TikTok.

This is a hands-on opportunity for someone who enjoys getting into the numbers, testing what works and turning paid media investment into measurable commercial growth.

You’ll have real ownership of campaign performance, budgets and optimisation, with plenty of scope to experiment, scale successful activity and identify new growth opportunities.

Duties & Responsibilities:

• Develop, launch and manage paid media campaigns across Meta, Google Ads and TikTok Ads
• Own campaign performance against key metrics including ROAS, CPA, CAC, conversion rates and acquisition efficiency
• Manage and optimise paid media budgets across multiple platforms
• Analyse campaign data and identify opportunities to improve performance
• Test different audiences, creative concepts, messaging, offers and campaign structures
• Plan and implement A/B testing across campaigns, audiences, creative and landing pages
• Identify opportunities to scale high-performing campaigns while minimising inefficient spend
• Work closely with marketing and creative teams to develop effective paid media concepts and briefs
• Monitor campaign results and translate data into clear, actionable insights
• Contribute to the wider paid acquisition strategy and identify new opportunities for growth
• Keep up to date with platform developments, advertising trends and performance marketing best practices
• Take ownership of performance and proactively recommend improvements based on data

Requirements:

• 1-2 years’ experience in a hands-on marketing coordinator/performance marketing or paid media role
• Strong practical experience with Meta Ads, Google Ads and TikTok Ads
• Solid understanding of paid acquisition, conversion funnels and customer journeys
• Comfortable working with performance data, budgets and commercial metrics
• Demonstrated experience optimising campaigns based on data and insights
• Experience with A/B testing, audience segmentation, retargeting and campaign scaling
• Analytical, curious and proactive approach to problem-solving
• Comfortable working independently and taking ownership of results
• Strong communication and collaboration skills

Please note:

Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.