Digital Media Specialist

The Unlimited; Durban; On-site; ZAR 420,000 - 600,000; Full time

Job summary

The Unlimited is seeking a Digital Media Specialist to lead performance campaigns across Meta, Google, and TikTok from Durban, driving measurable ROI through data-driven optimization and testing.

You will plan, launch and scale multi-channel campaigns, build robust audience targeting, and collaborate with platform teams to unlock new opportunities. Experience with large budgets and eCommerce performance is essential.

Qualifications

• 4+ years in search/performance marketing with eCommerce success.
• Certifications: Google Ads and Google Analytics; Meta certified (or willingness to upskill).
• Analytical, data-driven mindset with strong Excel skills.
• Experience managing high-budget campaigns on Meta/Google/TikTok.

Responsibilities

• Plan, launch and scale Meta, Google and TikTok campaigns.
• Drive data-driven optimisation and run A/B tests across assets to lift ROI.
• Build audience-building and targeting frameworks and collaborate with platform teams.

Skills

Analytical mindset

Excel skills

Performance marketing

Big-budget experience

Tools

Google Ads

Google Analytics

Meta Ads Manager

Job description

We're on the hunt for a Digital Media Specialist. Are you passionate about leading and scaling high-performing performance media across Meta (Instagram & Facebook), Google and TikTok to drive measurable ROI? Do you thrive in a fast-moving digital marketing team? If so, we're eager to learn more about you!

As a Digital Media Specialist, you will apply performance media strategy to plan, launch and scale Meta, Google (Search, GDN, YouTube) and TikTok campaigns; drive data-driven optimisation, auditing, experimenting and iterating based on signals to improve ROI; design and run A/B tests across landing pages, ad copy, keywords and bids to continuously lift performance; and build robust audience-building & targeting frameworks while cultivating partnerships with platform teams (Google, Meta, etc.) to unlock new opportunities.

If you have the following:

• Serious Meta Ads experience with a proven big-budget track record
• 4+ years in Search/performance (e.g., Search Campaign Manager), with eCommerce performance success
• Certifications: Google Ads & Google Analytics; Meta certified (or willingness to upskill where needed)
• Analytical, performance-driven mindset with strong Excel skills

We'd love to hear from you!