Paid Media Coordinator – Growth & Optimization

Salt; Johannesburg; On-site; ZAR 180,000 - 280,000; Full time

Job summary

Salt is seeking a Junior Performance Marketer to own paid acquisition across Meta, Google and TikTok. You will manage campaigns, analyse performance metrics and optimise budgets to drive measurable growth for a fast-growing digital business.

In this hands-on role you’ll test audiences, creatives and messaging, collaborate with marketing and creative teams, and share actionable insights to scale successful activity while improving efficiency.

Qualifications

• 1–2 years’ hands-on marketing or paid media experience.
• Strong experience with Meta Ads, Google Ads and TikTok Ads.
• Understanding of paid acquisition, funnels and customer journeys.
• Comfort with performance data, budgets and metrics.
• Experience in data-driven optimisation and testing.
• A/B testing, audience segmentation and scaling.
• Analytical, proactive, and results‑oriented.
• Excellent communication and collaboration.

Responsibilities

• Develop, launch and manage paid campaigns across Meta, Google Ads and TikTok Ads.
• Own performance metrics like ROAS, CPA, CAC and conversion rates.
• Manage budgets across platforms and optimise spend.
• Analyse data to identify improvement opportunities.
• Test audiences, creatives, messaging and campaign structures.
• Plan A/B tests across campaigns and landing pages.
• Scale high-performing campaigns while minimising waste.
• Collaborate with marketing and creative teams on briefs.
• Translate results into actionable insights.
• Contribute to broader paid acquisition strategy.

Skills

Meta Ads

Google Ads

TikTok Ads

Budget management

Campaign optimisation

Data analysis

A/B testing

Audience segmentation

Job description

Salt is seeking a Junior Performance Marketer to own paid acquisition across Meta, Google and TikTok. You will manage campaigns, analyse performance metrics and optimise budgets to drive measurable growth for a fast-growing digital business.

In this hands-on role you’ll test audiences, creatives and messaging, collaborate with marketing and creative teams, and share actionable insights to scale successful activity while improving efficiency.