Growth-Focused Paid Media Strategist

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 540,000; Full time

Job summary

Communicate Finance is expanding its paid media team in South Africa. The role focuses on developing and managing paid media campaigns across platforms while optimizing budgets and measuring performance.

You will conduct audience research, run testing programs, and deliver actionable recommendations to improve ROAS. The ideal candidate has 3+ years in digital advertising, hands-on experience with Google, Meta, LinkedIn and TikTok Ads, and strong analytics skills to drive customer acquisition and

Qualifications

• 3+ years' experience in Paid Media or Digital Advertising.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
• Strong understanding of paid acquisition strategies.
• Experience with budget management and campaign optimisation.
• Excellent analytical and reporting skills.
• Proven ability to improve campaign performance and ROAS.

Responsibilities

• Developing and managing paid media campaigns across multiple platforms.
• Managing advertising budgets and maximising campaign performance.
• Monitoring and analysing campaign metrics.
• Conducting target audience research and segmentation.
• Implementing testing strategies to improve results.
• Delivering performance reports and recommendations.
• Optimising paid search and paid social campaigns.
• Working closely with internal marketing and creative teams.
• Driving customer acquisition and lead-generation initiatives.

Skills

Paid media strategy

Budget management

Campaign optimisation

Analytics & reporting

ROAS improvement

Education

Degree or Diploma in Marketing, Digital Marketing, Business, or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Job description

Communicate Finance is expanding its paid media team in South Africa. The role focuses on developing and managing paid media campaigns across platforms while optimizing budgets and measuring performance.

You will conduct audience research, run testing programs, and deliver actionable recommendations to improve ROAS. The ideal candidate has 3+ years in digital advertising, hands-on experience with Google, Meta, LinkedIn and TikTok Ads, and strong analytics skills to drive customer acquisition and