Growth-Driven Paid Media Strategist (Hybrid)

Placements24; Randburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Performance-based bonus opportunities

Salary growth potential

Continuous learning and development

Job summary

WhatJobs Direct in Randburg, Gauteng, seeks a Paid Media Specialist to lead and optimize campaigns across Google Ads, Facebook, Instagram and LinkedIn in a hybrid in-office/remote setup.

The ideal candidate has 3+ years in paid media, strong analytics, and experience managing budgets to drive ROI. Join a collaborative marketing team focused on lead generation and brand growth in a dynamic environment.

Qualifications

• Bachelor's degree or equivalent practical experience in marketing or related field.
• Minimum of 3 years of paid media management or digital advertising.
• Proven experience with Google Ads and social platform campaigns.
• Strong understanding of targeting options and optimization techniques.
• Proficiency with Google Analytics and Google Tag Manager.
• Excellent analytical and quantitative skills.
• Strong communication and collaboration skills.
• Ability to manage multiple projects in a hybrid work setting.
• Experience with Facebook Ads Manager and LinkedIn Campaign Manager.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Responsibilities

• Develop and execute paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and display networks.
• Manage and optimize campaigns to achieve KPIs including CPA, ROAS, CTR and conversions.
• Conduct keyword research and audience targeting for search and social ads.
• Monitor campaign performance daily and adjust bids, budgets, targeting, and creatives.
• Analyze data and generate regular performance reports with actionable insights and recommendations.
• Collaborate with content and creative teams to develop ad copy and visuals.
• Stay up-to-date with paid media trends and platform updates.
• Manage advertising budgets effectively and allocate resources efficiently.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Perform competitive analysis to identify opportunities.

Skills

Analytical skills

Budget management

Campaign management

Bid optimization

Performance analysis

Communication

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Google Tag Manager

Job description

WhatJobs Direct in Randburg, Gauteng, seeks a Paid Media Specialist to lead and optimize campaigns across Google Ads, Facebook, Instagram and LinkedIn in a hybrid in-office/remote setup.

The ideal candidate has 3+ years in paid media, strong analytics, and experience managing budgets to drive ROI. Join a collaborative marketing team focused on lead generation and brand growth in a dynamic environment.