Growth-Focused Paid Media Specialist

Refined Naturals; Johannesburg; In loco; ZAR 420.000 - 640.000; Tempo pieno

Descrizione del lavoro

Refined Naturals seeks a hands-on Paid Media Specialist in Johannesburg to drive digital growth, product launches, and retail promotions across the local market. You will manage day-to-day agency relationships, optimise Meta, Google Ads and TikTok campaigns, and translate performance data into actionable plans.

The role requires 3–4+ years in paid media, with strong analytics and stakeholder management. The position offers a fast-paced environment with global exposure and close collaboration

Competenze

• 3–4+ years’ experience in paid media, digital marketing or a similar role.
• Hands-on experience with Meta ads manager and Google ads; TikTok experience is advantageous
• Strong understanding of paid social, paid search, campaign setup, ad trafficking, tagging, tracking and QA
• Experience managing or working closely with paid media agencies
• Experience within global/multinational organisations and/or FMCG, consumer electronics, appliances or retail-driven environment
• Experience working with South African retailers or local media agencies
• Working knowledge of GA4, UTMs, pixels and conversion tracking
• Familiarity with ad servers/verification platforms such as Campaign Manager 360, DoubleVerify, Moat or IAS is advantageous
• Strong Excel/Google Sheets skills and ability to interrogate and analyse performance data
• Google Ads and/or Meta blueprint certifications are advantageous
• Strong creative briefing and content optimisation skills
• Excellent stakeholder and agency management skills
• Confident presenting performance insights and recommendations to senior stakeholders
• Strong communication skills to translate complex media data into clear business recommendations
• Ability to work autonomously in a fast-paced, newly established local market
• A degree in marketing, business or a related field is advantageous

Mansioni

• Manage the day-to-day relationship with the paid media agency, ensuring campaigns are delivered on time, within budget and to the required standard
• Brief and challenge the agency on campaign strategy, targeting, budgets and performance
• Oversee paid social and paid search campaigns across Meta, TikTok and Google Ads
• Review campaign setup, ad trafficking, tagging, tracking and QA to ensure accurate execution
• Monitor campaign performance against KPIs, ROAS and CPA targets and identify opportunities for optimisation
• Analyse agency reporting and translate data into clear recommendations for senior stakeholders
• Manage paid media budgets and make data-driven recommendations on channel and campaign allocation
• Manage retailer media activity and performance where required
• Brief, review and optimise creative for paid media, using performance insights to improve results
• Adapt and localise global creative assets for the South African market
• Work closely with marketing, sales, creative, regional and global teams on product launches, promotions and seasonal campaigns
• Stay up to date with digital, platform and South African market trends
• Present campaign performance, insights and recommendations to senior stakeholders
• Champion a test-and-learn approach across media and creative

Conoscenze

Paid media

Paid social

Paid search

Agency management

Data analysis

Formazione

Bachelor's degree in Marketing or Business

Strumenti

GA4

Campaign Manager 360

DoubleVerify

Moat

IAS

Descrizione del lavoro

Refined Naturals seeks a hands-on Paid Media Specialist in Johannesburg to drive digital growth, product launches, and retail promotions across the local market. You will manage day-to-day agency relationships, optimise Meta, Google Ads and TikTok campaigns, and translate performance data into actionable plans.

The role requires 3–4+ years in paid media, with strong analytics and stakeholder management. The position offers a fast-paced environment with global exposure and close collaboration