Growth-Focused Paid Media Lead | ROI & Analytics

Aramex; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Aramex in Cape Town seeks a Paid Media Manager to plan and execute campaigns across Meta, LinkedIn, and Google. You will manage budgets, drive awareness, leads, and revenue while aligning paid media with business goals.

You will collaborate with strategy, design and content teams, deliver regular performance dashboards, test new partners, and stay ahead of trends in attribution and programmatic media.

Qualifications

• Minimum 4 years in B2B and B2C performance marketing.
• Strong Excel skills and data analysis.
• Experience with Appsflyer and PowerBI preferred.

Responsibilities

• Plan, execute and optimize paid media campaigns across Meta, LinkedIn, Google.
• Manage budgets and monitor ROAS and KPI performance.
• Lead junior team members in implementing paid marketing strategies.
• Generate weekly, monthly, and quarterly performance reports and dashboards.
• Coordinate with content team to craft landing pages and lead-gen forms.
• Investigate new vendors to lower CPA and expand reach.
• Stay current on digital marketing trends and attribution models.

Skills

Proven ROI in marketing

Paid media channels expertise

B2B demand generation

Budget forecasting & reporting

Education

Degree in Marketing or related field

Tools

Microsoft Excel

Appsflyer

PowerBI

Job description

Aramex in Cape Town seeks a Paid Media Manager to plan and execute campaigns across Meta, LinkedIn, and Google. You will manage budgets, drive awareness, leads, and revenue while aligning paid media with business goals.

You will collaborate with strategy, design and content teams, deliver regular performance dashboards, test new partners, and stay ahead of trends in attribution and programmatic media.