Growth-Focused Paid Media Lead (Cape Town)

Liquid Thought Group; Cape Town; Hybrid; ZAR 950,000 - 1,350,000; Full time

Benefits offered by this job

Hybrid working

Mentorship programme

Learning platforms access

Staff discount

Birthday leave

Latest tech equipment

Wellness programme

Free parking

Job summary

Liquid Thought Group in Cape Town is seeking a driven Paid Media Lead to steer high‑scale campaigns for a fast growing on‑demand delivery business.

You will own multi‑channel paid media, optimise cost per order, and partner with creative, analytics and product teams to grow app traffic, orders and market share.

The role offers a hybrid work model, mentorship, learning resources and a supportive environment with clear path for career growth.

Qualifications

• A tertiary degree in Marketing, Statistics, Mathematics or Computer Science.
• 5–7 years' experience managing large scale paid media campaigns, ideally in on demand/e-commerce/app focus.
• Strategic paid media development across search, social, display and programmatic.
• Data-driven performance optimisation with strong analytics to monitor metrics and ROI.
• Leadership and cross-functional collaboration with creative, analytics, CRM and product teams.

Responsibilities

• Develop and oversee a cohesive paid media strategy aligned with marketing and business objectives.
• Drive app traffic growth, targeting first-time buyers and reactivating lapsed users.
• Plan, execute and optimise multi-channel paid campaigns to hit revenue and order targets.
• Manage cost per order and ROI, ensuring channel efficiency.
• Expand market share through targeted paid media across regions.
• Collaborate with creative, analytics, CRM and product teams to improve campaign effectiveness.
• Leverage data for audience targeting and personalised ad experiences.

Skills

Digital advertising

Analytics

Leadership

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing/Statistics/Math/CS

Tools

Google Ads

Meta Ads

Programmatic Platforms

Attribution models

Job description

Liquid Thought Group in Cape Town is seeking a driven Paid Media Lead to steer high‑scale campaigns for a fast growing on‑demand delivery business.

You will own multi‑channel paid media, optimise cost per order, and partner with creative, analytics and product teams to grow app traffic, orders and market share.

The role offers a hybrid work model, mentorship, learning resources and a supportive environment with clear path for career growth.