Paid Social Growth Strategist

Communicate Finance; Wes-Kaap; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Communicate Finance in South Africa seeks a Social Media Advertising Specialist to drive paid campaigns across Meta, LinkedIn, TikTok, X, Pinterest, and emerging platforms, focusing on acquisition, lead gen, and revenue growth through data-driven strategies.

You will collaborate with Content, Creative, CRM, and Digital Marketing teams, monitor metrics, run A/B tests, and optimize customer journeys to maximise ROAS in a fast-paced digital environment.

Qualifications

• Bachelor’s degree or diploma in Marketing, Digital Marketing, Business, Communications, Advertising, or related field.
• Meta Blueprint Certification or equivalent social advertising certifications advantageous
• Minimum 3+ years' experience in Paid Social, Social Media Advertising, Digital Marketing, or Performance Marketing
• Proven success managing paid social campaigns with measurable business outcomes
• Agency, e-commerce, retail, SaaS, or digital-first environment experience advantageous

Responsibilities

• Develop, launch, and optimise paid social campaigns across Meta, LinkedIn, TikTok, X, Pinterest, and emerging platforms
• Create audience targeting strategies using demographic, behavioural, and first-party data
• Monitor and analyse campaign performance metrics including CPC, CPM, CTR, CPA, and ROAS
• Conduct A/B testing across creative, messaging, targeting, and placements
• Manage social media advertising budgets and maximise return on investment
• Collaborate with Content, Creative, CRM, and Digital Marketing teams
• Track and report campaign performance using GA4, Meta Business Suite, and reporting tools
• Optimise customer journeys, lead generation funnels, and social commerce initiatives
• Stay informed of platform updates, advertising trends, and AI-driven social advertising tools
• Strong understanding of paid social strategy, customer acquisition, and performance marketing

Skills

Paid social

Audience targeting

Campaign performance

A/B testing

Budget management

Cross-functional collaboration

GA4 reporting

Funnel optimization

AI tools

Paid social strategy

Education

Bachelor’s Degree or Diploma in Marketing or related field

Tools

GA4

Meta Business Suite

Job description

Communicate Finance in South Africa seeks a Social Media Advertising Specialist to drive paid campaigns across Meta, LinkedIn, TikTok, X, Pinterest, and emerging platforms, focusing on acquisition, lead gen, and revenue growth through data-driven strategies.

You will collaborate with Content, Creative, CRM, and Digital Marketing teams, monitor metrics, run A/B tests, and optimize customer journeys to maximise ROAS in a fast-paced digital environment.