Growth‑Focused Paid Media & SEO Lead

Rainmaker Marketing; Durban; On-site; ZAR 360,000 - 540,000; Full time

Job summary

Rainmaker Marketing in Durban is seeking a Paid Media Specialist to manage and optimize paid media and SEO campaigns across multiple clients, delivering high-quality leads and measurable results within client budgets. You will map the lead journey, structure databases, set up automated email nurture flows, and collaborate with account managers to maximize ROI and lead quality.

The role focuses on campaigns across Google Ads, Meta, LinkedIn and other platforms, with emphasis on lead quality over

Qualifications

• Experience managing paid media campaigns across multiple platforms.
• Ability to develop and implement SEO strategies and optimize site performance.
• Experience mapping and optimizing lead funnels and journeys.
• Knowledge of setting up automated email nurture sequences.

Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta, LinkedIn and others.
• Develop and execute on-page and technical SEO improvements and monitoring.
• Map and maintain a structured lead funnel and scoring system.
• Structure client databases for lead capture, segmentation, and communication.
• Set up automated follow-ups and nurture sequences aligned with the funnel.
• Track spend and ROIs, optimize budgets, and report performance.
• Collaborate with account managers and creative teams to align campaigns with objectives.

Skills

Paid media management

SEO optimization

Lead generation

Data analysis

Tools

Mailchimp

Job description

Rainmaker Marketing in Durban is seeking a Paid Media Specialist to manage and optimize paid media and SEO campaigns across multiple clients, delivering high-quality leads and measurable results within client budgets. You will map the lead journey, structure databases, set up automated email nurture flows, and collaborate with account managers to maximize ROI and lead quality.

The role focuses on campaigns across Google Ads, Meta, LinkedIn and other platforms, with emphasis on lead quality over