Growth-Driven Digital Marketing Leader

Placements24; South Africa; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Performance bonuses

Job summary

Placements24 seeks a Lead Digital Marketing Specialist to spearhead online growth for a rapidly expanding e-commerce business. Based in Tembisa, Gauteng, you will develop and execute strategies across SEO, SEM, social media, email, and content marketing to boost brand visibility and online sales.

You will manage campaigns, analytics, and a marketing team, driving ROI and continuous improvement in a fast-paced environment. A bachelor’s degree and 7+ years of experience are required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 7+ years of progressive digital marketing experience with proven ROI.
• In-depth knowledge of SEO, SEM, content marketing, social media, email marketing, and CRO.
• Proficiency with marketing automation platforms and CRM systems.
• Strong analytical skills and experience with web analytics tools.
• Excellent written and verbal communication with ability to articulate strategy and results.
• Experience managing marketing budgets and reporting on KPIs.
• Leadership experience and ability to mentor a team.

Responsibilities

• Develop and manage digital marketing campaigns across multiple channels to drive traffic and conversions.
• Oversee SEO strategies to improve organic rankings and visibility.
• Manage paid advertising campaigns (PPC/SEM) on Google Ads and social platforms.
• Create engaging social media strategies to build brand awareness.
• Create and manage email marketing campaigns with segmentation and automation.
• Analyze campaign performance and provide actionable insights and reports.
• Collaborate with content teams to ensure consistent brand messaging.
• Stay updated on digital marketing trends and best practices.
• Lead and mentor marketing professionals to achieve goals.

Skills

SEO

PPC/SEM

Social media

Content marketing

Email marketing

Analytics

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

Adobe Analytics

Marketing automation platforms

CRM systems

Job description

Placements24 seeks a Lead Digital Marketing Specialist to spearhead online growth for a rapidly expanding e-commerce business. Based in Tembisa, Gauteng, you will develop and execute strategies across SEO, SEM, social media, email, and content marketing to boost brand visibility and online sales.

You will manage campaigns, analytics, and a marketing team, driving ROI and continuous improvement in a fast-paced environment. A bachelor’s degree and 7+ years of experience are required.