Senior E-commerce Growth Marketing Lead

Placements24; Randburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary package

Opportunity to lead digital marketing|

Dynamic and results-oriented team

Professional development and growth

Comprehensive health and retirement

Job summary

Placements24 in Randburg, Gauteng is seeking an experienced Digital Marketing Manager to lead its e-commerce marketing and brand growth. You will develop and manage campaigns across digital channels, drive online sales, and mentor a marketing team.

The ideal candidate has 5-7 years in digital marketing with proven SEO, SEM, social media, email marketing, and CRO experience, plus strong analytics, budget management, and leadership skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5-7 years of digital marketing experience with a strong e-commerce focus.
• Proven ability to lead SEO, SEM, social media, and email marketing campaigns.
• Proficient with analytics tools (Google Analytics, etc.) and CRO principles.
• Strong analytical, strategic thinking, and leadership skills.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive online sales and growth.
• Manage and optimize all paid advertising campaigns (Google Ads, social, display).
• Oversee SEO strategies to improve organic rankings and traffic.
• Develop and implement email marketing campaigns for acquisition, engagement, retention.
• Manage social media marketing, content strategy, community management, paid social.
• Analyze campaign data, website analytics, and behavior to optimize ROI.
• Control the digital marketing budget and ROI across channels.
• Collaborate with sales, product, and creative teams for cohesive campaigns.
• Stay updated on digital marketing trends and tools.
• Lead and mentor a team of digital marketing specialists.

Skills

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Conversion rate optimization

Leadership

Budget management

Education

Bachelor's degree in Marketing, Business Administration, Communications or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

Placements24 in Randburg, Gauteng is seeking an experienced Digital Marketing Manager to lead its e-commerce marketing and brand growth. You will develop and manage campaigns across digital channels, drive online sales, and mentor a marketing team.

The ideal candidate has 5-7 years in digital marketing with proven SEO, SEM, social media, email marketing, and CRO experience, plus strong analytics, budget management, and leadership skills.