Global Retail Media Growth Manager

Takealot Group Advertising; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Takealot Group Advertising is seeking a Paid Media Manager to drive ROAS across performance channels for our Retail Media offering. You will helm hands-on campaign execution, optimization, and daily management of SEM, Social, Display and DV360, reporting to the Head of Performance & Projects.

The role requires 5–7+ years in paid advertising within a fast-paced ecommerce environment, Google Ads and Google Analytics certifications, and a track record of delivering profitable CAC and CLV insights.

Qualifications

• Degree in Marketing, Statistics, Mathematics or Computer Science.
• 5–7+ years hands-on paid advertising experience.
• Experience in large-scale, fast-paced e-commerce environments.
• Certifications in Google Ads and Google Analytics.

Responsibilities

• Lead end-to-end paid media campaigns across SEM, Social, Display & DV360.
• Develop advanced bidding strategies aligned to ROAS and CLV.
• Design audience segmentation to target high-CLV cohorts and profitable CAC.
• Execute robust A/B tests and incrementality studies.
• Mentor the Retail Media team on best practices and data analysis.
• Provide deep-dive analytics and actionable insights on performance.

Skills

Paid advertising

Campaign management

SEM

ROAS optimization

Analytics

Education

Marketing degree

Statistics degree

Mathematics degree

Computer Science degree

Tools

Google Ads

Google Analytics

DV360

Meta Ads

TikTok Ads

Job description

Takealot Group Advertising is seeking a Paid Media Manager to drive ROAS across performance channels for our Retail Media offering. You will helm hands-on campaign execution, optimization, and daily management of SEM, Social, Display and DV360, reporting to the Head of Performance & Projects.

The role requires 5–7+ years in paid advertising within a fast-paced ecommerce environment, Google Ads and Google Analytics certifications, and a track record of delivering profitable CAC and CLV insights.