Paid Media Manager

MH Solutions; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

MH Solutions in Cape Town is seeking a Senior Paid Media Lead to maximize ROAS across SEM, social and display campaigns for Retail Media clients. You will own end-to-end execution, bidding strategies, and daily management in a fast-paced e-commerce environment.

Reporting to the Head of Performance & Projects, you will mentor the team, run incrementality tests, analyze CLV and CAC, and deliver actionable insights to optimize budget allocation and portfolio efficiency.

Qualifications

• 5-7+ years of hands-on experience in a paid advertising role.
• Proven experience in a large-scale, fast-paced e-commerce environment.
• Certifications: Google Ads and Google Analytics.
• Account management experience.

Responsibilities

• Lead hands-on, end-to-end execution and daily management of paid media campaigns (SEM, Social, DV360).
• Implement advanced bidding strategies aligned to CLV/ROAS targets.
• Design sophisticated audience segmentation to target high-CLV cohorts and profitable CAC.
• Develop and run a robust incrementality testing roadmap (geo-lift, conversion lift).
• Mentor the Retail Media team on best practices, optimization and data analysis.
• Conduct deep-dive analytics and report actionable insights on performance.

Skills

Paid advertising

Campaign optimization

Audience segmentation

AB testing

Education

Bachelor's degree in Marketing/Statistics/Mathematics/Computer Science

Tools

Google Ads

Google Analytics

DV360

Meta Ads

TikTok Ads

Job description

The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering.

This position reports to the Head of Performance & Projects

Your responsibilities will include:

• Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM (Google Search & Shopping), Social (Meta, TikTok), Display & Video (DV360)
• Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies (e.g., value-based bidding) calibrated for the brand's Customer Lifetime Value (CLV) and/or ROAS targets.
• Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands.
• Incrementality & A/B Testing: Develop and execute a robust testing roadmap, including creative/copy tests, landing page tests, and incrementality tests (e.g., geo-lift, conversion lift) to validate media spend effectiveness.
• Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis.
• Analytics & Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights.

Output:

• Primary Mandate: Consistent delivery of core performance KPIs (e.g., ROAS, Revenue, Customer Lifetime Value (CLV), and CAC).
• Efficiency: Measurable improvement in portfolio efficiency (ROAS/CAC) driven by advanced bidding, audience segmentation, and incrementality-focused testing.
• Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy.
• Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy.
• Team Development: Successful mentorship and measurable technical upskilling of junior team members.

Qualification & Experience:

• A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
• 5-7+ years of hands-on experience in a paid advertising role.
• Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment.
• Certifications: Google Ads (Required), Google Analytics (Required).
• Account Management experience.