Paid Media Manager (Retail Media)

takealot.com; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Great work environment

Mentorship opportunities

Job summary

takealot.com is seeking a talented Paid Media Manager to drive maximum ROAS across SEM, Social, and Display channels from Cape Town. You will lead hands-on campaign execution, optimize bidding strategies, and mentor the Retail Media team.

The role reports to Head of Performance & Projects and requires 5–7+ years in paid advertising and certifications in Google Ads and Analytics. A degree in Marketing/Statistics/CS is required.

Qualifications

• Degree in Marketing, Statistics, Mathematics or Computer Science.
• 5–7+ years of hands-on paid advertising experience.
• Proven experience in a large-scale, fast-paced e-commerce environment.
• Certifications: Google Ads, Google Analytics.
• Account Management experience.

Responsibilities

• Lead end-to-end paid media campaigns across SEM, Social, and Display.
• Refine bidding strategies based on CLV and ROAS targets.
• Design audience segmentation to acquire profitable CAC.
• Develop a testing roadmap with incrementality tests and mentor the team.
• Provide deep-dive analytics by customer cohorts and CLV.

Skills

Google Ads

Meta Ads

DV360

Analytics

Team mentorship

Education

Marketing degree

Statistics background

CS degree

Tools

SA360

DV360

GA4

Google Analytics

Job description

takealot.com, South Africa's leading online retailer, is looking for a highly talented Paid Media Manager to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering.

This position reports to the Head of Performance & Projects

Your Responsibilities Will Include

• Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM (Google Search & Shopping), Social (Meta, TikTok), Display & Video (DV360)
• Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies (e.g., value-based bidding) calibrated for the brand’s Customer Lifetime Value (CLV) and/or ROAS targets.
• Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands.
• Incrementality & A/B Testing: Develop and execute a robust testing roadmap, including creative/copy tests, landing page tests, and incrementality tests (e.g., geo-lift, conversion lift) to validate media spend effectiveness.Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis.
• Analytics & Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights.

Output

• Primary Mandate: Consistent delivery of core performance KPIs (e.g., ROAS, Revenue, Customer Lifetime Value (CLV), and CAC).
• Efficiency: Measurable improvement in portfolio efficiency (ROAS/CAC) driven by advanced bidding, audience segmentation, and incrementality-focused testing.
• Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy.
• Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy.
• Team Development: Successful mentorship and measurable technical upskilling of junior team members.

Qualification & Experience

• A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
• 5-7+ years of hands-on experience in a paid advertising role.
• Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment.
• Certifications: Google Ads (Required), Google Analytics (Required).
• Account Management experience.

Attributes Required

• Expert-level, hands-on proficiency with the Google Ads suite (Search, Shopping, App, Display).
• Expert-level, hands-on proficiency with Meta Ads (Facebook/Instagram).
• Strongly proficient with the Google Marketing Platform (SA360, DV360).
• Proven experience with Mobile App Marketing (Acquisition and Retention).

The Environment

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply