Fully Remote Performance Marketing Analyst - Klerksdorp

Placements24; Klerksdorp; Hybrid; ZAR 357,000 - 580,000; Full time

Benefits offered by this job

Fully remote

Performance-based incentive program

Professional development opportunities

Online training

Job summary

Placements24 is seeking a data-driven Performance Marketing Analyst for a fully remote role in a fast-growing online retail business. You will manage and optimize paid campaigns across Google Ads, Facebook/Instagram, LinkedIn to maximize ROI and conversions, while delivering clear performance reports.

The ideal candidate has a Bachelor's degree and at least 3 years in performance marketing, PPC and paid social, with strong analytics using Google Analytics, Excel, and BI tools.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• Minimum of 3 years of experience in performance marketing, PPC, and paid social.
• Proven expertise in managing and optimizing campaigns on Google Ads and major social media advertising platforms.
• Strong analytical skills with proficiency in data analysis tools like Google Analytics, Excel, and data visualization tools (Tableau/Power BI).
• Experience with A/B testing methodologies and CRO techniques.
• Excellent understanding of digital marketing KPIs and reporting frameworks.
• Strong communication and collaboration skills, comfortable working in a remote team environment.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across Google Ads and social platforms.
• Monitor campaign performance daily, analyzing CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct thorough keyword research and audience segmentation for targeted delivery.
• Implement A/B testing strategies for ad copy, landing pages, and targeting parameters.
• Analyze website traffic and user behavior to identify CRO opportunities.
• Prepare detailed performance reports for management with insights and recommendations.
• Collaborate with marketing to align paid advertising with brand messaging and objectives.
• Stay current with industry trends and new features in paid digital advertising and analytics.
• Manage and allocate advertising budgets to achieve performance targets.

Skills

Performance marketing

PPC management

Google Ads

Social ads

Analytics

A/B testing

CRO

KPI reporting

Remote teamwork

Project management

Education

Bachelor's degree

Tools

Google Analytics

Excel

Tableau

Power BI

Job description

About the Role

Our client, a rapidly expanding online retail business, is seeking a data-driven and analytically minded Fully Remote Performance Marketing Analyst. This role is critical for optimizing our client's online advertising spend and maximizing return on investment (ROI) across various digital channels. You will be responsible for managing, analyzing, and reporting on paid advertising campaigns, identifying opportunities for growth, and implementing data-backed strategies to drive qualified traffic and conversions. Working entirely remotely, you will play a key role in shaping the company's performance marketing efforts, contributing to its continued success from the convenience of your home office. This position offers the chance to work with a dynamic team and make a significant impact on a growing e-commerce platform.

Key Responsibilities

Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels. Monitor campaign performance daily, analyzing key metrics including CTR, CPC, CPA, ROAS, and conversion rates. Conduct thorough keyword research and audience segmentation to ensure targeted and effective ad delivery. Implement A/B testing strategies for ad copy, landing pages, and targeting parameters to continuously improve campaign effectiveness. Analyze website traffic and user behavior data to identify friction points and opportunities for conversion rate optimization (CRO). Prepare detailed performance reports for management, highlighting key insights, trends, and recommended actions. Collaborate with the marketing team to ensure alignment of paid advertising efforts with overall marketing objectives and brand messaging. Stay current with industry best practices, emerging trends, and new features in paid digital advertising and analytics. Manage and allocate advertising budgets effectively to achieve performance targets.

Requirements

Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field. Minimum of 3 years of experience in performance marketing, paid search (PPC), and paid social media advertising. Proven expertise in managing and optimizing campaigns on Google Ads and major social media advertising platforms. Strong analytical skills with proficiency in data analysis tools like Google Analytics, Excel, and potentially data visualization tools (e.g., Tableau, Power BI). Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques. Excellent understanding of digital marketing KPIs and reporting frameworks. Strong communication and collaboration skills, comfortable working in a remote team environment. Ability to manage multiple projects, prioritize tasks, and meet deadlines independently. Experience in e-commerce or a direct-to-consumer (DTC) brand is highly preferred. Self-motivated, detail-oriented, and results-driven professional.

Benefits

This is a fully remote position, offering unparalleled flexibility and the opportunity to work from home. Our client provides a competitive salary and a performance-based incentive program. You will gain extensive experience in a high-growth e-commerce environment, working with cutting-edge performance marketing tools. Opportunities for professional development, including relevant certifications and online training, are available. Be part of a collaborative and innovative team dedicated to achieving exceptional results. This role is perfect for an analytical marketing professional seeking a rewarding remote career path focused on driving measurable business outcomes.