Performance Marketing Manager

Placements24; Randfontein; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Job summary

Placements24 is seeking a Data-driven Performance Marketing Manager to lead paid media strategies from Rustenburg, initially on-site with a shift toward remote-first work as the role evolves. You will plan, execute, and optimize campaigns across Google Ads, Facebook, Instagram, LinkedIn, and more to drive CAC, ROI, and revenue growth.

The ideal candidate has hands-on experience managing large paid media budgets, strong analytical skills, CRO experience, and a BA/BS in marketing or related field.

Qualifications

• Experience as a Performance Marketing Manager or similar role with a paid media focus.
• Proven track record managing large budgets and delivering strong ROI on paid campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills with data tools.
• Experience with A/B testing and conversion rate optimization (CRO).
• Understanding of customer acquisition funnels and journey mapping.
• Bachelor's degree in Marketing, Business, Economics, or related field.
• Strong communication and project management skills.

Responsibilities

• Develop and manage performance marketing strategies across Google, Facebook, Instagram, LinkedIn, and other platforms.
• Manage and optimize paid search, paid social, display advertising, and retargeting campaigns.
• Set campaign objectives, budgets, and KPIs; track performance.
• Analyze campaign data to identify trends, insights, and optimization opportunities.
• Conduct A/B testing on creatives, landing pages, and targeting strategies.
• Collaborate with creative and content teams to develop compelling ad copy and visuals.
• Manage agency relationships and external vendors as needed.
• Stay up-to-date with trends, tools, and best practices in performance marketing.

Skills

Google Ads

Facebook Ads Manager

Data analysis

A/B testing

CRO

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Analytics

Excel

Job description

About the Role

Our client, a fast-paced e-commerce innovator, is looking for a data-driven Performance Marketing Manager to join their growing team, initially based in Rustenburg, North West. This role is crucial for driving measurable growth through paid advertising channels. The ideal candidate will have a proven history of successfully managing and optimizing campaigns across various platforms to achieve aggressive KPIs related to customer acquisition, ROI, and revenue. You will be responsible for the strategic planning, execution, and analysis of all paid media efforts, ensuring alignment with the company's overall marketing objectives and business goals. This is a fantastic opportunity to take ownership of performance marketing initiatives and make a significant impact within a dynamic industry, even as the role evolves into a remote-first capacity.

Key Responsibilities

• Develop, implement, and manage comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Manage and optimize paid search (SEM), paid social, display advertising, and retargeting campaigns to drive qualified traffic and conversions.
• Set clear campaign objectives, budgets, and KPIs, and track performance against these metrics.
• Conduct in-depth analysis of campaign data to identify trends, insights, and opportunities for optimization.
• Perform A/B testing on ad creatives, landing pages, and targeting strategies to improve performance.
• Collaborate with the creative and content teams to develop compelling ad copy and visuals.
• Manage agency relationships and direct external vendors as needed.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing.

Requirements

• Demonstrable experience as a Performance Marketing Manager or in a similar role, with a strong focus on paid media.
• Proven track record of successfully managing large budgets and delivering strong ROI on paid advertising campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in data analysis tools like Google Analytics, Excel, or similar.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent understanding of customer acquisition funnels and journey mapping.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Strong communication and project management skills.

Benefits

This role offers a highly competitive salary of R per annum, coupled with a comprehensive benefits package. The opportunity for growth and development is significant. While initially connected to Rustenburg, North West, this role is designed to Yes (fully remote), offering exceptional flexibility. Join a results-oriented team where your contributions directly impact business success.