Senior Performance Marketing Specialist

Placements24; Noord-Kaap; À distance; ZAR 820 000 - 880 000; Plein temps

Avantages offerts par ce poste

Remote work

Global career growth

Health insurance

Bonuses and stock options

Paid time off

Résumé du poste

Placements24 is seeking a Senior Performance Marketing Specialist to lead data-driven paid advertising initiatives from a fully remote setup. You will drive customer acquisition, revenue growth, and ROI through cross-channel campaigns while leveraging analytics, A/B testing, and market insights.

You will manage significant ad budgets, mentor junior teammates, and collaborate with global stakeholders to optimize performance and scale results across international markets.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics or a related quantitative field.
• 5-7 years of progressive experience in performance marketing, paid media, or digital advertising.
• Proven expertise with large-scale paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads.
• Strong analytical skills with proficiency in analytics and data visualization.
• Experience with bid management, ad verification tools, and marketing automation.

Responsabilités

• Develop data-driven performance marketing strategies across multiple channels.
• Manage and optimize paid campaigns with large budgets to hit KPIs like CPA, ROAS, and LTV.
• Analyze campaign performance to identify trends and optimization opportunities.
• Run A/B tests on creatives, landing pages, targeting, and bidding strategies.
• Collaborate with creative and analytics teams to produce campaign assets and insights.
• Provide regular performance reporting to stakeholders.
• Mentor junior team members and stay updated with industry trends.

Connaissances

Performance marketing

Campaign management

Analytics

Cross-channel advertising

A/B testing

Data-driven decision making

Formation

Bachelor's degree in Marketing, Business, Economics, Statistics, or related field

Outils

Google Analytics

Google Tag Manager

Data visualization tools

Bid management platforms

Marketing automation software

Description du poste

About the Role

Our client, a leading global e-commerce innovator, is seeking an experienced Senior Performance Marketing Specialist to join their fully remote team. This pivotal role will focus on developing, executing, and optimizing paid digital advertising campaigns across various channels to drive measurable business results, including customer acquisition, revenue growth, and ROI. You will leverage data analytics, A/B testing, and market insights to maximize campaign efficiency and effectiveness. The ideal candidate will possess a deep understanding of performance marketing strategies, a proven track record of success in managing significant ad spends, and exceptional analytical capabilities. This is a unique opportunity to work with a forward-thinking company, collaborate with a global team, and contribute significantly to business growth, all from the comfort of your home office.

Key Responsibilities

• Develop and implement data-driven performance marketing strategies across channels such as Google Ads, social media advertising, programmatic advertising, and affiliate marketing.
• Manage and optimize paid campaigns with significant budgets to achieve specific KPIs, including CPA, ROAS, and LTV.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
• Perform A/B testing on ad creatives, landing pages, targeting, and bidding strategies to continuously improve performance.
• Collaborate with creative, analytics, and other marketing teams to develop compelling campaign assets and ensure alignment.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and digital advertising.
• Provide regular reporting on campaign performance, insights, and recommendations to key stakeholders.
• Explore and test new marketing channels and growth opportunities.
• Mentor junior members of the performance marketing team.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Minimum of 5-7 years of progressive experience in performance marketing, paid media, or digital advertising.
• Proven expertise in managing large-scale paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills with advanced proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
• Experience with bid management platforms, ad verification tools, and marketing automation software.
• Demonstrated ability to translate data into actionable insights and strategic recommendations.
• Excellent communication and presentation skills, comfortable presenting findings to senior management.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a remote work environment.
• Strong understanding of the full marketing funnel and customer journey.
• Experience with international markets is a plus.

Benefits

• Highly competitive annual salary ranging from R820,000 to R880,000.
• Fully remote work arrangement, offering maximum flexibility and work-life balance.
• Significant opportunities for career advancement and professional development in a global company.
• Comprehensive health, dental, and vision insurance coverage.
• Performance-based bonuses and stock options.
• Generous paid time off and holiday leave.
• Allowance for home office setup and ongoing expenses.