Brand Manager

Placements24; Johannesburg; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund contributions

Professional development

Job summary

Placements24 is seeking an innovative Brand Manager to lead the strategic development and execution of marketing campaigns for a growing FMCG portfolio in Johannesburg. You will translate consumer insights and market trends into powerful brand narratives that resonate with shoppers.

Collaborating with sales, product development and creative agencies, you will ensure cohesive experiences across digital, print and experiential channels while driving growth and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years in brand management or marketing within FMCG.
• Proven track record of launching campaigns driving growth.
• Strong understanding of market dynamics and digital marketing trends.
• Excellent analytical, strategic thinking, and project management skills.
• Budget, agencies, and cross-functional team management experience.

Responsibilities

• Develop and implement brand strategies including positioning and go-to-market plans.
• Conduct market research and consumer analysis to identify opportunities and threats.
• Manage the annual marketing budget to maximize ROI.
• Oversee creative development for materials across digital, print, and experiential channels.
• Collaborate with sales to develop sales enablement tools and promotions.
• Monitor brand performance metrics and report insights to senior management.

Skills

Brand strategy

Market research

Campaign management

Budget management

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Master's degree

Job description

About the Role

Our client is seeking an innovative and results-driven Brand Manager to lead the strategic development and execution of marketing campaigns for their growing portfolio of FMCG products in Johannesburg . This pivotal role involves deeply understanding consumer insights, market trends, and competitive landscapes to build powerful brand narratives that resonate with our target audiences and drive market share. You will collaborate closely with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive and impactful brand experiences across all touchpoints, fostering a dynamic environment where creativity and strategic thinking are paramount to achieving ambitious growth objectives.

Key Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and go-to-market plans for key product lines.
• Conduct market research and consumer analysis to identify opportunities and threats, informing brand and product development initiatives.
• Manage the annual marketing budget, allocating resources effectively to maximize ROI and achieve brand objectives.
• Oversee the creative development process for all marketing materials, ensuring brand consistency and compelling communication across digital, print, and experiential channels.
• Collaborate with the sales team to develop effective sales enablement tools and promotional programs that drive revenue growth.
• Monitor and analyze brand performance metrics, providing regular reports and actionable insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of experience in brand management or marketing within the FMCG sector.
• Proven track record of developing and launching successful marketing campaigns that have driven significant business growth.
• Strong understanding of market dynamics, consumer behavior, and digital marketing trends.
• Excellent analytical, strategic thinking, and project management skills.
• Demonstrated ability to manage budgets, agencies, and cross-functional teams effectively.

Benefits

• Competitive annual salary with performance-based bonuses.
• Opportunity to work with a leading portfolio of FMCG brands.
• Comprehensive medical aid and retirement fund contributions.
• Professional development opportunities and training programs.
• A dynamic and collaborative work environment in Johannesburg .