Brand Manager

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Medical benefits

Retirement benefits

Employee discounts

Job summary

Placements24 seeks a Brand Manager for its FMCG team in Midrand. Shape brand strategies, drive market share, and lead integrated campaigns across digital, social, and traditional channels.

Requires a Bachelor's in Marketing or related field and 5+ years in FMCG branding. Analyze market trends, consumer insights, and competitive activity to inform brand narratives and ROI-driven initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 5+ years experience as a Brand Manager or in a similar FMCG marketing role.
• Strong understanding of brand management, marketing strategy and consumer behavior.
• Proven success in launching or revitalizing brands.

Responsibilities

• Develop and implement brand strategies aligned with company objectives.
• Conduct market research and consumer analysis to identify insights.
• Lead integrated campaigns across digital, social media, and traditional channels.
• Manage brand budgets and ROI-focused resources.
• Collaborate with sales, product development and agencies for consistent messaging.
• Monitor brand performance and report insights to senior management.

Skills

Brand management

Market research

Campaign management

Budgeting

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Market research tools

Job description

About the Role

Our client is seeking an innovative and strategic Brand Manager to join their dynamic FMCG team based in Midrand . This pivotal role involves shaping and executing brand strategies to drive market share and consumer engagement within the fast-moving consumer goods sector. You will be responsible for understanding market trends, consumer insights, and competitive landscapes to develop compelling brand narratives and marketing campaigns. This is an exciting opportunity to make a significant impact on brand perception and commercial success in a vibrant and competitive industry, working within a collaborative environment that values creativity and data-driven decision-making.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
• Conduct market research and consumer analysis to identify key insights and opportunities for brand growth.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Manage brand budgets, ensuring effective allocation of resources to maximize ROI.
• Collaborate with sales, product development, and agency partners to ensure consistent brand messaging and execution.
• Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (5+ years) as a Brand Manager or in a similar marketing role within the FMCG industry .
• Strong understanding of brand management principles, marketing strategy, and consumer behavior.
• Demonstrated success in developing and launching new brands or revitalizing existing ones.
• Excellent analytical, communication, and presentation skills.
• Proficiency in market research tools and data analysis.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunities for professional development and career advancement.
• Comprehensive medical and retirement benefits package.
• A dynamic and supportive work environment with a focus on innovation.
• Employee discounts on company products.