FMCG Brand Manager

Placements24; George; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Generous annual leave

Health benefits

Professional development

Job summary

Placements24 in George, Western Cape is seeking an innovative Brand Manager to oversee key FMCG brands from the George office. You will develop and execute brand strategies to drive market share, consumer engagement, and profitability.

The ideal candidate has a bachelor's in marketing with at least 5 years' brand management experience in FMCG, strong market research capabilities, cross-functional collaboration, and excellent project, analytical and presentation skills.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum of 5 years of brand management experience in FMCG.
• Strong understanding of marketing principles, market research and brand strategy development.
• Excellent project management, analytical and presentation skills.

Responsibilities

• Develop and implement annual brand plans with objectives, strategies and budgets.
• Conduct market research and analyze consumer trends and sales data to identify growth opportunities.
• Manage end-to-end product lifecycle from concept to launch and optimization.
• Collaborate with sales, product development and agencies for consistent messaging and execution.
• Oversee marketing materials, campaigns and promotions to boost brand visibility.

Skills

Brand management

Market research

Project management

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing

Tools

CRM software

Marketing automation

Job description

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to oversee key brands from their George office. This role involves developing and executing comprehensive brand strategies to drive market share, consumer engagement, and profitable growth. You will be responsible for understanding consumer insights, market dynamics, and competitive landscapes to position brands effectively. The ideal candidate is a creative thinker with a proven ability to manage brands throughout their lifecycle and contribute to the overall marketing success of the company in the Western Cape region. This is a pivotal role for someone passionate about building strong consumer connections.

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and budgets for assigned FMCG brands .
• Conduct market research and analyze consumer trends, competitor activities, and sales data to identify growth opportunities.
• Manage the end-to-end product lifecycle, from concept development and launch to performance monitoring and optimization.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure consistent brand messaging and execution.
• Oversee the creation of marketing materials, advertising campaigns, and promotional activities to enhance brand visibility and consumer engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, preferably within the FMCG industry .
• Strong understanding of marketing principles, market research, and brand strategy development.
• Excellent project management, analytical, and presentation skills.
• Proven ability to work effectively in a cross-functional team environment and manage multiple projects simultaneously in George .

Benefits

• Competitive salary package with performance incentives.
• Opportunity to lead and shape well-known FMCG brands .
• Hybrid work model offering flexibility between office and remote work.
• Generous annual leave and comprehensive health benefits.
• Access to professional development programs and career advancement opportunities.