Brand Manager - FMCG

Placements24; Stellenbosch; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Generous paid time off

Career growth in Stellenbosch

Job summary

Placements24 is seeking an innovative Brand Manager to lead key FMCG brands in Stellenbosch. You will develop and execute integrated marketing plans, manage budgets, and collaborate with cross-functional teams to drive growth and market share.

The role requires consumer insights expertise and a strategic, creative marketer capable of shaping both established and emerging brands in a vibrant region.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
• Minimum 5 years of brand management experience, FMCG preferred.
• Strong marketing principles, consumer behavior, and digital marketing knowledge; strategic thinker.

Responsibilities

• Develop and implement brand strategies and marketing plans to meet objectives.
• Conduct market research and consumer analysis to identify insights.
• Manage brand P&L, budgeting, forecasting, ROI analysis.
• Oversee advertising, promotions, and digital marketing campaigns.
• Collaborate with sales, product development, and agencies to ensure brand consistency.
• Monitor brand performance and market trends in Stellenbosch.

Skills

Marketing principles

Consumer behavior

Digital marketing

Strategic thinking

Analytical skills

Project management

Creative mindset

Education

Bachelor's degree in Marketing/Business Administration

MBA

Job description

About the Role

Our client is searching for an innovative and strategic Brand Manager to lead their key brands within the FMCG sector in the vibrant region of Stellenbosch . This role requires a deep understanding of consumer insights, market trends, and brand strategy development to drive brand growth and market share. You will be responsible for developing and executing integrated marketing plans, managing budgets, and collaborating with cross-functional teams to ensure brand success. This is a fantastic opportunity for a creative marketer to shape the future of established and emerging FMCG brands .

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans to achieve business objectives.
• Conduct market research and consumer analysis to identify key insights and opportunities.
• Manage brand P&L, including budgeting, forecasting, and ROI analysis.
• Oversee the development and execution of advertising, promotions, and digital marketing campaigns.
• Collaborate with sales, product development, and external agencies to ensure brand consistency and effectiveness.
• Monitor brand performance, market trends, and competitor activities in the Stellenbosch market.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in brand management , preferably within the FMCG industry .
• Proven track record of successfully launching and growing brands.
• Strong understanding of marketing principles, consumer behavior, and digital marketing.
• Excellent strategic thinking, analytical, and project management skills.
• Creative mindset and ability to drive innovation in brand positioning.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday leave.
• Opportunities for career growth and development in Stellenbosch .
• A collaborative and inspiring work environment for marketing professionals.