FMCG Brand Manager — Shape Market Leaders (George)

Placements24; George; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Annual bonuses

Professional development

Generous leave

Creative environment

George office

Job summary

Placements24 is seeking a strategic Brand Manager for our client in George, Western Cape. The role focuses on shaping brand identity, driving product innovation, and leading campaigns to strengthen market leadership in a dynamic FMCG portfolio.

You will analyze market trends, develop integrated marketing plans, and collaborate with R&D, sales, and supply chain to launch new products. A strong consumer insights focus and exceptional communication skills are essential.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• At least 4 years in brand management within FMCG.
• Experience with digital marketing and social media campaigns.

Responsibilities

• Develop and implement brand strategies to grow awareness and market share.
• Conduct market research and consumer insights to inform product innovation.
• Oversee product lifecycle from concept to launch and post-launch analysis.
• Lead integrated marketing campaigns across digital, ATL, and BTL channels.
• Collaborate with R&D, sales, and supply chain to deliver products and manage brand P&L.
• Monitor brand performance and report to senior management.
• Develop compelling brand messaging and creative assets.

Skills

Brand management

Market research

Campaign management

Digital marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Business Administration

Related field

Tools

Google Analytics

MS Excel

Social media platforms

Job description

Placements24 is seeking a strategic Brand Manager for our client in George, Western Cape. The role focuses on shaping brand identity, driving product innovation, and leading campaigns to strengthen market leadership in a dynamic FMCG portfolio.

You will analyze market trends, develop integrated marketing plans, and collaborate with R&D, sales, and supply chain to launch new products. A strong consumer insights focus and exceptional communication skills are essential.