FMCG Brand Manager - Hybrid Growth Leader (SA)

Placements24

Midrand

Hybrid

ZAR 900,000 - 1,300,000

Full time

6 days ago

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Benefits offered by this job

Bonus program

Medical aid & retirement fund

Career development opportunities

Dynamic work environment in Gauteng

Hybrid work model

Job summary

Placements24 in Midrand, Gauteng, seeks an experienced Brand Manager to shape and elevate a portfolio of FMCG brands in the South African market. The role requires strategic thinking, consumer insights, and a track record in brand management within FMCG, with cross-functional collaboration across Sales, Product Development and Supply Chain.

Responsibilities include driving integrated marketing plans, analyzing market trends, and managing brand P&L.

Qualifications

Minimum of 5 years of progressive brand management experience in FMCG.
Strong understanding of the South African consumer market.
Proven ability to develop and execute successful brand strategies that drive business results.

Responsibilities

Develop and implement integrated brand marketing plans (advertising, promotions, PR, digital).
Conduct market research and analyze consumer insights, competition, and trends.
Manage the brand P&L and budget allocation across activities.
Collaborate with Sales, Product Development, and Supply Chain for launches.
Engage external agencies, media partners, and suppliers for cost-efficient campaigns.
Monitor brand performance and provide reports to senior management.
Lead development of brand communication strategies and campaigns.
Oversee packaging design, pricing strategies, and distribution alignment.