Brand Manager - FMCG Innovations

Placements24; George; On-site; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Relocation assistance

Medical aid

Retirement fund

Professional development

Job summary

Placements24 invites an experienced Brand Manager to lead brand initiatives in George, Western Cape. You will shape strategy, drive growth, and collaborate with sales, R&D and supply chain to bring products to market and optimize performance.

Ideal candidates have at least 5 years in FMCG brand management, a bachelor's degree in Marketing or related field (MBA a plus), and a track record of consumer-led campaigns, budget stewardship, and cross-functional leadership in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA is a plus.
• Minimum 5 years of brand management experience in FMCG.

Responsibilities

• Develop and execute comprehensive brand strategies to drive market share and revenue growth.
• Conduct market research and consumer analysis to identify trends and opportunities.
• Manage the product lifecycle from concept to launch and post-launch evaluation.
• Oversee integrated marketing campaigns across digital and traditional channels.
• Collaborate with agencies to develop assets and ensure brand consistency.
• Monitor performance, analyze sales data, and provide actionable insights.
• Manage the brand budget and allocate resources effectively.
• Work with sales to develop channel-specific marketing plans and promotions.
• Lead cross-functional teams to achieve brand objectives and successful launches.

Skills

Brand strategy

Market research

Campaign management

Team leadership

Budget management

Cross-functional collaboration

Digital marketing

Education

Bachelor's degree in Marketing or related field

MBA (plus)

Tools

Marketing analytics platforms

Job description

About the Role Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to spearhead brand initiatives in **George, Western Cape**. This role is crucial for driving brand growth, enhancing market presence, and developing compelling marketing strategies that resonate with consumers. The successful candidate will be responsible for the overall health and performance of assigned brands, ensuring they meet and exceed commercial objectives. This position demands a creative mind, strong analytical skills, and a deep understanding of consumer behavior within the FMCG market. You will work closely with cross-functional teams, including sales, R&D, and supply chain, to bring new products to market and optimize existing ones. The ideal candidate thrives in a fast-paced environment and is passionate about building iconic brands. This is an exceptional opportunity to make a significant impact on brand trajectory and consumer engagement.

Key Responsibilities

• Develop and execute comprehensive brand strategies to drive market share and revenue growth in **George, Western Cape**.
• Conduct market research and consumer analysis to identify trends, opportunities, and potential threats.
• Manage the product lifecycle, from concept development to launch and post-launch evaluation.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
• Collaborate with agencies to develop creative assets and ensure brand consistency.
• Monitor brand performance, analyze sales data, and provide actionable insights and recommendations.
• Manage the brand budget effectively, ensuring optimal allocation of resources.
• Work with the sales team to develop channel-specific marketing plans and promotions.
• Ensure compliance with all relevant regulations and company policies.
• Lead cross-functional teams to achieve brand objectives and ensure seamless product launches.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of successful brand strategy development and execution.
• Strong understanding of market dynamics, consumer insights, and marketing principles.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and digital marketing platforms.
• Experience managing budgets and working with external agencies.
• Ability to thrive in a fast-paced, dynamic work environment in **George**.
• Demonstrated leadership and team collaboration abilities.

Benefits

• Competitive annual salary with performance-based bonuses.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for professional development and advanced training.
• A dynamic and innovative work culture.
• Relocation assistance may be available for qualified candidates.
• Access to company product discounts.
• Generous annual leave allowance.
• Company-provided resources for professional networking and events.
• Mentorship from industry-leading professionals.
• Exciting challenges and the chance to shape popular consumer brands.