Brand Manager

Placements24; George; On-site; ZAR 700,000 - 980,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Medical aid

Retirement fund

Generous leave

Professional development

Brand portfolio in George

Job summary

Placements24 is seeking a creative and strategic Brand Manager in George to lead the development and execution of brand strategies for a diverse FMCG portfolio. You will drive growth, maintain consistent messaging, and collaborate with cross-functional teams to launch campaigns that resonate with Western Cape consumers.

This role requires a Bachelor's degree in Marketing and 4–6 years of brand management experience, with strong analytical, communication, and budgeting skills.

Qualifications

• Bachelor's degree in marketing or related field required.
• 4–6 years of brand management experience in FMCG preferred.
• Proven ability to develop and execute marketing strategies and campaigns.
• Strong analytical skills to interpret market data and consumer insights.
• Excellent project management, communication, and presentation abilities.
• Experience working with cross-functional teams and external agencies.

Responsibilities

• Develop and execute integrated brand marketing plans across channels to drive awareness and sales.
• Conduct market research to identify trends, opportunities and threats in FMCG.
• Manage brand budgets and optimize resource allocation for ROI.
• Collaborate with product, sales and agency partners for launches and line extensions.
• Monitor brand performance, analyze results, and provide actionable insights.
• Oversee packaging design to align with brand guidelines and SA regulations.

Skills

Brand management

Campaign execution

Market research

Cross-functional teams

Analytical skills

Project management

Communication

Presentation skills

Education

Bachelor's degree in Marketing

Job description

About the Role

Our client is seeking a creative and strategic Brand Manager to oversee the development and execution of brand strategies within the George area. This role is crucial for driving brand growth, enhancing market presence, and ensuring consistent brand messaging across all channels for their diverse FMCG portfolio. You will work closely with cross-functional teams to bring innovative marketing campaigns to life and maintain a strong connection with consumers in the Western Cape. This is an excellent opportunity to shape the identity and success of well-known brands.

Key Responsibilities

• Develop and execute integrated brand marketing plans, including advertising, promotions, and digital campaigns, to drive brand awareness and sales.
• Conduct market research and consumer analysis to identify trends, opportunities, and potential threats within the FMCG sector.
• Manage brand budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with product development, sales, and agency partners to ensure brand consistency and successful product launches and line extensions.
• Monitor brand performance metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.
• Oversee packaging design, ensuring it aligns with brand guidelines and regulatory requirements for the South African market.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in brand management, preferably within the FMCG industry.
• Proven ability to develop and execute successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent project management, communication, and presentation skills.
• Experience working with cross-functional teams and external agencies.

Benefits

• Competitive salary and annual bonus structure.
• Comprehensive medical aid and retirement fund.
• Generous annual leave allowance.
• Opportunities for professional development and training.
• Be part of a leading FMCG organization with a strong portfolio of brands in George.