Brand Manager - New Product Development

Placements24; George; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Health insurance

Retirement plan

Paid time off

Professional development

Employee discounts

Job summary

Placements24 seeks a Brand Manager to lead innovative FMCG product initiatives in George, Western Cape. You will translate consumer insights into compelling concepts and manage the lifecycle from ideation to launch.

Collaborate with R&D, sales and marketing to ensure successful launches, assess market data, and drive category growth across the portfolio.

Qualifications

• 5-7 years of brand management or product marketing experience in FMCG.
• Strong analytical skills to translate consumer insights into product concepts.
• Excellent project management and cross-functional collaboration capabilities.
• Bachelor’s degree in Marketing/Business Admin; MBA is a plus.

Responsibilities

• Conduct market research and consumer analysis to identify unmet needs and opportunities.
• Develop clear product strategies and positioning for new launches in George, Western Cape.
• Lead end-to-end product development from concept to packaging and feasibility studies.
• Collaborate with R&D and production to ensure quality, cost-effectiveness and timely delivery.
• Create and execute go-to-market plans including pricing, distribution and promotions.
• Support marketing with impactful campaigns and in-store materials.
• Monitor post-launch performance and adjust strategy based on data and feedback.
• Analyze sales, market share, and competitors to guide ongoing brand strategy.
• Present business cases and project updates to senior management.

Skills

Brand management

Market analysis

Project Mgmt

Cross-functional

Strategic thinking

Education

BA Marketing

MBA preferred

Job description

About the Role Our client, a distinguished leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a creative and strategic Brand Manager to drive the development and launch of innovative new products in the George, Western Cape region. This role is critical for identifying emerging market trends, translating consumer insights into compelling product concepts, and overseeing the entire product lifecycle from ideation to market introduction. The successful candidate will possess a strong blend of market analysis acumen, brand strategy expertise, and project management capabilities. You will work collaboratively with cross-functional teams, including R&D, sales, and marketing, to ensure successful product launches that resonate with consumers and achieve significant market impact. This is a unique opportunity to shape the future of our client's product portfolio and contribute to their ongoing success.

Key Responsibilities

• Conduct in-depth market research and consumer analysis to identify unmet needs and emerging opportunities within the FMCG landscape.
• Develop and articulate clear product strategies and positioning for new product introductions in the George, Western Cape market.
• Manage the end-to-end product development process, from concept generation and feasibility studies to formulation and packaging design.
• Collaborate closely with R&D and production teams to ensure product quality, cost-effectiveness, and timely delivery.
• Develop and execute comprehensive go-to-market plans, including pricing, distribution, and promotional strategies.
• Work with the marketing team to create impactful advertising campaigns and point-of-sale materials.
• Monitor product performance post-launch, gathering feedback and making necessary adjustments to optimize market success.
• Analyze sales data, market share, and competitor activities to inform ongoing brand strategy.
• Present business cases and project updates to senior management, securing buy-in and resources.

Requirements

• A minimum of 5-7 years of experience in brand management or product marketing, preferably within the FMCG industry.
• Demonstrated success in launching new products and driving their market adoption.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent project management skills, with a track record of managing complex projects from inception to completion.
• Proven ability to collaborate effectively with cross-functional teams.
• Creative thinking and a passion for innovation in product development.
• A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus.
• Excellent communication, presentation, and interpersonal skills.
• Experience with the market dynamics in the George, Western Cape region is advantageous.

Benefits

• Competitive salary package commensurate with experience and qualifications.
• Performance-based bonuses and opportunities for salary reviews.
• Comprehensive health insurance coverage, including medical and dental plans.
• Retirement savings plan with company contributions.
• Generous paid time off and holiday schedule.
• Access to professional development programs and training opportunities.
• A collaborative and innovative work environment where your contributions are valued.
• Employee discounts on company products.