Senior FMCG Brand & Innovation Leader

Placements24; George; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Salary bonus

Health insurance

Retirement plan

Annual leave

Relocation assistance

International exposure

Employee discounts

Job summary

Placements24 is seeking a Senior Brand Manager to lead brand strategy and product development for a portfolio of FMCG products in George, Western Cape. You will translate consumer insights into compelling brand narratives and drive integrated campaigns across channels.

The role calls for a visionary leader with strong analytical skills, extensive FMCG experience, and the ability to manage budgets, guide a cross-functional team, and grow brand equity in a dynamic market.

Qualifications

• Master's degree or MBA required.
• 7–10+ years in FMCG brand management.
• Proven experience in new product development and market launches.

Responsibilities

• Develop and implement long-term brand strategies for George, WC.
• Drive product innovation from concept to market launch with cross-functional teams.
• Conduct consumer research and market analysis to identify trends and needs.
• Manage integrated marketing communications (advertising, digital, PR, in-store).
• Oversee brand P&L and allocate budget effectively.
• Build relationships with agencies, partners, and suppliers.
• Monitor KPIs and recommend optimization actions.
• Ensure consistent brand messaging and visual identity across touchpoints.
• Lead a cross-functional team towards brand goals in a fast-paced environment.

Skills

Brand management

Product development

Market research

Digital marketing

Leadership

Budget management

Education

Master's degree in Marketing or MBA

Tools

Marketing analytics tools

Job description

Placements24 is seeking a Senior Brand Manager to lead brand strategy and product development for a portfolio of FMCG products in George, Western Cape. You will translate consumer insights into compelling brand narratives and drive integrated campaigns across channels.

The role calls for a visionary leader with strong analytical skills, extensive FMCG experience, and the ability to manage budgets, guide a cross-functional team, and grow brand equity in a dynamic market.