Brand Growth Manager, FMCG — Western Cape

Placements24; George; On-site; ZAR 700,000 - 980,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Medical aid

Retirement fund

Generous leave

Professional development

Brand portfolio in George

Job summary

Placements24 is seeking a creative and strategic Brand Manager in George to lead the development and execution of brand strategies for a diverse FMCG portfolio. You will drive growth, maintain consistent messaging, and collaborate with cross-functional teams to launch campaigns that resonate with Western Cape consumers.

This role requires a Bachelor's degree in Marketing and 4–6 years of brand management experience, with strong analytical, communication, and budgeting skills.

Qualifications

• Bachelor's degree in marketing or related field required.
• 4–6 years of brand management experience in FMCG preferred.
• Proven ability to develop and execute marketing strategies and campaigns.
• Strong analytical skills to interpret market data and consumer insights.
• Excellent project management, communication, and presentation abilities.
• Experience working with cross-functional teams and external agencies.

Responsibilities

• Develop and execute integrated brand marketing plans across channels to drive awareness and sales.
• Conduct market research to identify trends, opportunities and threats in FMCG.
• Manage brand budgets and optimize resource allocation for ROI.
• Collaborate with product, sales and agency partners for launches and line extensions.
• Monitor brand performance, analyze results, and provide actionable insights.
• Oversee packaging design to align with brand guidelines and SA regulations.

Skills

Brand management

Campaign execution

Market research

Cross-functional teams

Analytical skills

Project management

Communication

Presentation skills

Education

Bachelor's degree in Marketing

Job description

Placements24 is seeking a creative and strategic Brand Manager in George to lead the development and execution of brand strategies for a diverse FMCG portfolio. You will drive growth, maintain consistent messaging, and collaborate with cross-functional teams to launch campaigns that resonate with Western Cape consumers.

This role requires a Bachelor's degree in Marketing and 4–6 years of brand management experience, with strong analytical, communication, and budgeting skills.