Brand Manager - FMCG Innovation

Placements24; George; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Annual bonuses

Professional development

Generous leave

Creative environment

George office

Job summary

Placements24 is seeking a strategic Brand Manager for our client in George, Western Cape. The role focuses on shaping brand identity, driving product innovation, and leading campaigns to strengthen market leadership in a dynamic FMCG portfolio.

You will analyze market trends, develop integrated marketing plans, and collaborate with R&D, sales, and supply chain to launch new products. A strong consumer insights focus and exceptional communication skills are essential.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• At least 4 years in brand management within FMCG.
• Experience with digital marketing and social media campaigns.

Responsibilities

• Develop and implement brand strategies to grow awareness and market share.
• Conduct market research and consumer insights to inform product innovation.
• Oversee product lifecycle from concept to launch and post-launch analysis.
• Lead integrated marketing campaigns across digital, ATL, and BTL channels.
• Collaborate with R&D, sales, and supply chain to deliver products and manage brand P&L.
• Monitor brand performance and report to senior management.
• Develop compelling brand messaging and creative assets.

Skills

Brand management

Market research

Campaign management

Digital marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Business Administration

Related field

Tools

Google Analytics

MS Excel

Social media platforms

Job description

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is looking for an innovative and strategic Brand Manager to join their team in George, Western Cape. This role is pivotal in shaping the brand identity, driving product innovation, and ensuring market leadership for a portfolio of exciting FMCG products. The successful candidate will be responsible for developing and executing integrated marketing campaigns, analysing market trends, and collaborating with cross-functional teams to bring new products to life. This position offers an exceptional opportunity for a creative marketer to contribute significantly to brand growth in the beautiful George area. We are seeking an individual with a passion for consumer insights and a knack for developing compelling brand narratives that resonate with the target audience in the Western Cape.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans to drive brand awareness and market share.
• Conduct in-depth market research and consumer insight analysis to identify opportunities for product innovation and differentiation.
• Manage the product lifecycle from concept development to market launch and post-launch analysis.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
• Collaborate closely with R&D, sales, and supply chain teams to ensure successful product development and delivery.
• Manage the brand's P&L, ensuring profitable growth and effective budget allocation.
• Monitor brand performance metrics and provide regular reports and recommendations to senior management.
• Develop compelling brand messaging and creative assets that align with brand positioning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of successful brand strategy development and campaign execution.
• Strong understanding of market research, consumer behaviour, and marketing principles.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Outstanding communication, presentation, and interpersonal skills.
• Experience with digital marketing and social media strategies.
• Ability to work effectively in a cross-functional team environment.
• Knowledge of the Western Cape market dynamics is advantageous.
• Must be able to commute to our George, Western Cape office on a hybrid basis.

Benefits

• Competitive salary package reflecting your expertise and experience.
• Performance-based bonuses and annual salary reviews.
• Opportunities for professional development and exposure to innovative brand strategies.
• Generous leave allowance and benefits package.
• A collaborative and creative work environment.
• Chance to shape the future of leading FMCG brands in the George region.