FMCG Brand Development Manager

Placements24; Paarl; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and bonus structure

Relocation assistance may be possible

Comprehensive benefits package

Job summary

Placements24 in Paarl, Western Cape, seeks an experienced FMCG Brand Development Manager to drive growth across key brands. You will identify new markets, shape strategic initiatives, and elevate consumer engagement through cross-functional leadership and innovative marketing.

Hybrid work model offered, with in-office collaboration and remote flexibility. The ideal candidate has 6+ years in FMCG brand management, a strong track record of launching products, and solid financial acumen including

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 6+ years in brand management in FMCG.
• Proven track record in launching FMCG brands.
• Strong financial acumen with P&L management.
• Excellent strategic thinking and leadership.

Responsibilities

• Develop long-term brand strategies for growth.
• Conduct market research and competitive analysis.
• Lead cross-functional teams to execute brand plans.
• Manage brand P&Ls and budgets.
• Launch new products and extensions.
• Monitor brand performance and optimize results.

Skills

Market analysis

Strategic thinking

Leadership

Communication

Presentation

Cross-functional teamwork

Data analysis

Budget control

Problem solving

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA desirable

Tools

Market research tools

Data analysis software

Job description

About the Role

Our client, a prominent and rapidly expanding entity in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic FMCG Brand Development Manager to join their innovative team based in Paarl, Western Cape. This pivotal role is responsible for driving the growth and development of key brands within the company's portfolio, focusing on identifying new market opportunities, developing strategic brand initiatives, and enhancing consumer engagement. You will collaborate closely with cross-functional teams to ensure brand vision is translated into successful product strategies and marketing executions. This position offers a hybrid work arrangement, providing a blend of in-office collaboration and remote flexibility. The ideal candidate will possess a deep understanding of the FMCG market, exceptional strategic planning skills, and a passion for building successful consumer brands.

Key Responsibilities

• Develop and implement long-term brand strategies to drive sustainable growth and market leadership for assigned brands.
• Conduct in-depth market analysis, consumer research, and competitive intelligence to identify emerging trends and opportunities.
• Oversee the conceptualization and launch of new products and brand extensions, from market assessment to commercial implementation.
• Manage brand P&Ls, including budget setting, forecasting, and performance tracking to ensure profitability.
• Lead cross-functional teams (Marketing, Sales, R&D, Supply Chain) to ensure alignment and effective execution of brand plans.
• Develop and execute integrated marketing communications plans, working with internal and external agency partners.
• Monitor brand performance metrics, analyze results, and provide actionable recommendations for optimization.
• Ensure consistent brand positioning and messaging across all consumer touchpoints and channels.
• Identify opportunities for brand innovation and portfolio enhancement.
• Stay abreast of industry best practices and emerging marketing technologies relevant to FMCG.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly desirable.
• Minimum of 6 years of progressive experience in brand management, with a strong focus on brand development within the FMCG industry.
• Proven track record of successfully developing and growing FMCG brands, including launching new products.
• In-depth knowledge of consumer insights, market dynamics, and competitive strategies in the FMCG landscape.
• Strong financial acumen and experience in P&L management and budget control.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional leadership, communication, and presentation skills.
• Ability to manage multiple projects effectively in a fast-paced environment.
• Experience working with cross-functional teams and external agencies.
• Proficiency in market research tools and data analysis software.

Benefits

• Competitive salary and bonus structure reflecting experience and contribution.
• Hybrid work model for enhanced work-life integration.
• Significant opportunities for professional development and career advancement within a growing company.
• Chance to shape and grow impactful consumer brands.
• Collaborative and dynamic team environment.
• Exposure to diverse FMCG product categories.
• Comprehensive benefits package including health insurance and retirement plan.
• Relocation assistance may be considered for exceptional candidates.