FMCG Brand Manager

Placements24; Mtubatuba Local Municipality; On-site; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Medical aid

Retirement savings

Career development opportunities

Job summary

Placements24 is seeking a seasoned FMCG Brand Manager in Richards Bay to lead end-to-end brand development and marketing initiatives. You will shape brand perception, drive consumer engagement, and boost sales performance across key product lines.

The ideal candidate has a strong grasp of brand strategy, market trends, and consumer insights, with a track record of successful campaigns and cross-functional collaboration. Join a dynamic team in the KwaZulu-Natal market.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of brand management experience, FMCG preferred.
• Proven track record of developing and launching impactful marketing campaigns.

Responsibilities

• Develop and execute brand strategies and marketing plans to drive objectives.
• Conduct market research to identify trends, opportunities, and insights.
• Manage brand positioning, messaging and visual identity across touchpoints.
• Oversee integrated campaigns including advertising, promotions, digital, and PR.
• Collaborate with sales, product development, and supply chain to ensure brand consistency.

Skills

Brand management

Marketing strategy

Market research

Digital marketing

Budget management

Education

Bachelor's degree in Marketing / Business Administration

Master's degree (preferred)

Tools

Google Ads

Facebook Ads Manager

CRM software

Job description

About the Role

Our client, a dynamic and growing entity within the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic FMCG Brand Manager to spearhead brand development and marketing initiatives for key product lines based in Richards Bay, KwaZulu-Natal . This role is central to shaping brand perception, driving consumer engagement, and ultimately boosting sales performance. The ideal candidate will possess a strong understanding of brand strategy, market trends, and consumer insights within the FMCG landscape. You will be responsible for the end-to-end management of assigned brands, from conceptualization and execution of marketing campaigns to performance analysis. This is an exciting opportunity to make a significant impact on brand growth within the vibrant Richards Bay market and contribute to the company's success.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to achieve business objectives.
• Conduct market research and consumer analysis to identify trends, opportunities, and competitive insights.
• Manage brand positioning, messaging, and visual identity across all touchpoints.
• Oversee the development and implementation of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
• Collaborate with internal teams (sales, product development, supply chain) and external agencies to ensure brand consistency and effective execution.
• Monitor brand performance, analyze key metrics (sales, market share, brand awareness), and report on results.
• Manage the brand budget effectively, ensuring optimal return on investment for marketing activities.
• Identify and cultivate strategic partnerships to enhance brand visibility and reach.
• Stay abreast of industry trends, competitor activities, and emerging marketing technologies.
• Ensure all brand communications and activities comply with regulatory requirements and company policies.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in brand management, preferably within the FMCG sector .
• Proven track record of successfully developing and launching impactful marketing campaigns.
• Strong understanding of consumer behavior, market research methodologies, and brand strategy.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in digital marketing platforms and social media management.
• Experience in budget management and financial forecasting.
• Ability to work collaboratively in a cross-functional team environment.
• A passion for brands and a keen eye for detail.
• Reside in or be willing to relocate to Richards Bay, KwaZulu-Natal .

Benefits

Our client offers a competitive salary package, complemented by performance-based incentives and a comprehensive benefits scheme, including medical aid and retirement savings. Opportunities for professional development, continuous learning, and career progression within a respected organization are also provided. This role offers a unique chance to shape and grow prominent brands in the Richards Bay region and beyond.